NinjaOne

Director, Account Based Marketing

NinjaOne

full-time

Posted on:

Location Type: Hybrid

Location: AustinFloridaTexasUnited States

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Salary

💰 $120,000 - $160,000 per year

Job Level

Tech Stack

About the role

  • Develop and Own the Global ABM Strategy – Design and refine NinjaOne’s global ABM framework, targeting strategies, and engagement models across all key segments
  • Partner Closely with Sales Leadership – Build deep trust and collaboration with Sales to ensure ABM efforts directly support account priorities, pipeline acceleration, and revenue outcomes
  • Lead and Inspire a Global Team – Manage and mentor a team of 5+ ABM specialists across regions, fostering collaboration, innovation, and professional growth
  • Design Multi-Channel Campaigns – Plan and execute 1:1, 1:few, and 1:many ABM programs across digital, events, and direct channels to drive account engagement and influence
  • Leverage Data and Insights – Use account intent data, firmographics, and engagement analytics to inform targeting, messaging, and optimization
  • Align with Go-To-Market Priorities – Partner with Product Marketing, Demand Generation, and RevOps to ensure ABM programs are prioritized around key business objectives
  • Optimize Campaign Performance – Establish measurement frameworks, analyze performance, and report outcomes and insights to executive stakeholders
  • Champion Sales Enablement – Develop tools, playbooks, and insights that empower sales teams to engage target accounts more effectively
  • Innovate and Evolve ABM Practices – Stay ahead of industry trends and technologies to continuously refine NinjaOne’s approach to account-based engagement

Requirements

  • 7+ years of B2B marketing experience, including 4+ years leading account-based marketing programs in SaaS
  • 3+ years of direct people leadership experience managing and developing high-performing teams
  • Proven success building and scaling tiered ABM strategies across 1:1, 1:few, and 1:many models
  • Demonstrated experience driving measurable pipeline acceleration and revenue impact in partnership with enterprise and mid-market sales teams
  • Experience owning ABM budgets and reporting performance, ROI, and revenue influence to executive stakeholders
  • Strong fluency in ABM and marketing technology platforms including 6sense preferred, Salesforce, and marketing automation tools such as Marketo or HubSpot
  • Experience aligning ABM strategy with Product Marketing, Demand Generation, and Revenue Operations to drive coordinated GTM execution
  • Experience supporting complex, multi-stakeholder enterprise deal cycles
  • Proven ability to lead and mentor distributed global teams across North America, EMEA, and APAC
  • Highly analytical and data-driven, with the ability to translate account intent data, firmographics, and engagement signals into actionable strategy
Benefits
  • medical, dental, and vision insurance
  • 401(k) plan
  • unlimited PTO
  • opportunity for growth and advancement
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
account-based marketingB2B marketingpipeline accelerationrevenue impactABM strategydata analysiscampaign performance measurementmulti-channel campaignsbudget managementteam leadership
Soft Skills
collaborationmentoringinnovationcommunicationtrust buildinganalytical thinkingstrategic thinkinginfluenceprofessional growthproblem-solving