NightOwl Consulting

Marketing Manager

NightOwl Consulting

full-time

Posted on:

Location Type: Remote

Location: Philippines

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Salary

💰 ₱40,000 - ₱60,000 per month

About the role

  • Design and execute a comprehensive marketing strategy targeting high-income professionals and business owners in vacation/resort communities.
  • Develop campaigns aligned with our differentiators and Ideal Customer Profile.
  • Manage digital lead generation efforts, including paid advertising, social media campaigns, and email marketing.
  • Develop automated workflows and drip campaigns to nurture leads through the buyer’s journey.
  • Oversee the creation of content, including blogs, videos, social media posts, and client-focused resources.
  • Ensure messaging aligns with our wealth-building and relationship-driven philosophy.
  • Track and analyze campaign performance metrics to optimize efforts and ensure a steady flow of quality leads.
  • Prepare monthly reports showcasing ROI, lead quality, and conversion rates.
  • Collaborate with the lending team to refine messaging and ensure consistent communication of our value proposition.
  • Develop co-branded campaigns with referral partners such as realtors and financial advisors.
  • Manage relationships with vendors, such as graphic designers or video production teams.
  • Stay updated on industry trends and competitors’ strategies.
  • Organize and promote customer appreciation events and community involvement initiatives.
  • Monitor and manage digital marketing campaigns across platforms like Facebook, Instagram, LinkedIn, TikTok, and YouTube.
  • Update and optimize website content, ensuring SEO best practices.
  • Coordinate weekly marketing calls with the lending team to align goals.
  • Respond to social media comments and engage with online communities.

Requirements

  • Proficient in digital advertising platforms (Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager).
  • Advanced knowledge of email marketing tools (e.g., Mailchimp, HubSpot).
  • Strong experience with analytics tools (Google Analytics, social media insights).
  • Proven ability to generate and nurture high-quality leads.
  • Experience in the real estate or mortgage industry is a significant plus.
  • Exceptional communication and storytelling skills.
  • Highly organized with the ability to manage multiple projects.
  • Creative thinker with an eye for detail and design.
  • Data-driven mindset with strong problem-solving abilities.
  • Team player with a collaborative approach.
Benefits
  • Above market salary
  • HMO for principal and two dependents
  • Government-mandated benefits
  • Performance-based Incentives
  • Quarterly Company Events
  • In-depth training for career growth
  • Great Company Culture and HR experience
  • 1,000 PHP De Minimis
  • Equipment and software provided
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital advertisingemail marketinglead generationcontent creationSEOcampaign performance analysisautomated workflowsdrip campaignsanalyticsproject management
Soft Skills
communicationstorytellingorganizationcreativityproblem-solvingcollaborationattention to detaildata-driven mindsetrelationship managementstrategic thinking