Nightfall AI

Growth Marketing Manager

Nightfall AI

full-time

Posted on:

Location Type: Remote

Location: United States

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 $120,000 - $140,000 per year

About the role

  • Own net-new qualified meetings and pipeline generation as your core metric
  • Be directly accountable for marketing-sourced and influenced revenue
  • Stand up and scale core growth channels: paid, SEO, lifecycle, and conversion systems
  • Define how Nightfall captures, nurtures, and converts demand end-to-end
  • Create the foundation for a repeatable, scalable demand generation engine
  • Translate technical shifts (AI agents, MCP, SaaS sprawl, data movement) into compelling demand hooks
  • Build campaigns that resonate with CISOs, security, and risk leaders
  • Own and scale paid acquisition (LinkedIn, Google, Reddit, emerging channels)
  • Design and execute ABM programs for high-value enterprise accounts
  • Partner with outbound to create coordinated, full-funnel plays
  • Use AI tools to accelerate campaign creation, personalization, testing, and optimization
  • Identify and partner with security influencers, practitioners, and niche creators
  • Build repeatable influencer programs (LinkedIn, newsletters, podcasts, communities)
  • Turn subject matter experts (internal + external) into scalable demand channels
  • Experiment aggressively with modern distribution (micro-influencers, founder-led content, dark social)
  • Continuously test messaging, channels, audiences, and creative
  • Operate with speed and rigor - clear hypotheses, fast iteration, decisive scaling
  • Build and maintain clear attribution from campaign → meeting → pipeline → revenue
  • Make budget and strategy decisions based on real performance data
  • Continuously improve cost per meeting and pipeline efficiency
  • Work tightly with sales, SDRs, product marketing, and content
  • Ensure messaging, targeting, and pipeline goals are fully aligned
  • Feed market insights back into positioning and GTM strategy

Requirements

  • 3–7+ years in B2B growth, demand gen, or acquisition
  • Track record of owning and hitting pipeline targets
  • Has built demand engines from scratch - not just optimized existing programs
  • Actively uses AI tools (ChatGPT, Claude, etc.) to create leverage and move faster
  • Uses AI for campaign creation, personalization, testing, and analysis
  • Thinks in systems, automation, and scale—not manual execution
  • Hands-on experience with paid acquisition (LinkedIn, Google, Reddit, X)
  • Familiar with ABM and enterprise GTM motions
  • Knows how to convert attention into qualified pipeline—not just clicks
  • Fluent in attribution, funnel metrics, and performance analysis
  • Comfortable owning dashboards, tracking, and reporting
  • Experience with HubSpot (or similar), CRM systems, and campaign tooling
Benefits
  • Employee compensation will be determined based on interview performance, level of experience, specialization of skills, and market rate.
  • Bonus (for applicable roles)
  • Benefits & perks
  • Stock options
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
demand generationpipeline generationcampaign creationpersonalizationtestingoptimizationattributionfunnel metricsperformance analysisaccount-based marketing (ABM)
Soft Skills
accountabilitystrategic thinkingcollaborationcommunicationagilitydata-driven decision makingcreativityproblem-solvingleadershipiteration