Growth Marketing Manager

Nightfall AI

Growth Marketing Manager at Nightfall; leverage AI to build multi-channel demand generation engines.

Posted 4/20/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $120,000 - $140,000 per yearWebsite

About the role

Key responsibilities & impact

Own net-new qualified meetings and pipeline generation as your core metric
Be directly accountable for marketing-sourced and influenced revenue
Stand up and scale core growth channels: paid, SEO, lifecycle, and conversion systems
Define how Nightfall captures, nurtures, and converts demand end-to-end
Create the foundation for a repeatable, scalable demand generation engine
Translate technical shifts (AI agents, MCP, SaaS sprawl, data movement) into compelling demand hooks
Build campaigns that resonate with CISOs, security, and risk leaders
Own and scale paid acquisition (LinkedIn, Google, Reddit, emerging channels)
Design and execute ABM programs for high-value enterprise accounts
Partner with outbound to create coordinated, full-funnel plays
Use AI tools to accelerate campaign creation, personalization, testing, and optimization
Identify and partner with security influencers, practitioners, and niche creators
Build repeatable influencer programs (LinkedIn, newsletters, podcasts, communities)
Turn subject matter experts (internal + external) into scalable demand channels
Experiment aggressively with modern distribution (micro-influencers, founder-led content, dark social)
Continuously test messaging, channels, audiences, and creative
Operate with speed and rigor - clear hypotheses, fast iteration, decisive scaling
Build and maintain clear attribution from campaign → meeting → pipeline → revenue
Make budget and strategy decisions based on real performance data
Continuously improve cost per meeting and pipeline efficiency
Work tightly with sales, SDRs, product marketing, and content
Ensure messaging, targeting, and pipeline goals are fully aligned
Feed market insights back into positioning and GTM strategy

Requirements

What you’ll need

3–7+ years in B2B growth, demand gen, or acquisition
Track record of owning and hitting pipeline targets
Has built demand engines from scratch - not just optimized existing programs
Actively uses AI tools (ChatGPT, Claude, etc.) to create leverage and move faster
Uses AI for campaign creation, personalization, testing, and analysis
Thinks in systems, automation, and scale—not manual execution
Hands-on experience with paid acquisition (LinkedIn, Google, Reddit, X)
Familiar with ABM and enterprise GTM motions
Knows how to convert attention into qualified pipeline—not just clicks
Fluent in attribution, funnel metrics, and performance analysis
Comfortable owning dashboards, tracking, and reporting
Experience with HubSpot (or similar), CRM systems, and campaign tooling

Benefits

Comp & perks

Employee compensation will be determined based on interview performance, level of experience, specialization of skills, and market rate.
Bonus (for applicable roles)
Benefits & perks
Stock options

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

demand generationpipeline generationcampaign creationpersonalizationtestingoptimizationattributionfunnel metricsperformance analysisaccount-based marketing (ABM)

Soft Skills

accountabilitystrategic thinkingcollaborationcommunicationagilitydata-driven decision makingcreativityproblem-solvingleadershipiteration