Business Development Director
Nielsen
full-time
Posted on:
Location Type: Remote
Location: Remote • New York City • New York • 🇺🇸 United States
Visit company websiteSalary
💰 $106,810 - $198,330 per year
Job Level
Lead
Tech Stack
Cloud
About the role
- Lead the sales strategy development and execution of Nielsen Marketing Cloud products to National and Local Media, CTV platforms and OTT media
- Develop quarterly and annual sales plans to identify growth opportunities with existing and new clients within CTV/OTT space
- Deliver agreed quarterly and annual sales targets through new business development
- Individually prospect, pitch and close sales across existing and new clients within CTV/OTT space
- Lead discovery sessions to identify the customer’s key needs and pain points
- Work with the prospect in a consultative fashion to develop a digital strategy vision and position the Nielsen Marketing Cloud offering as an instrumental part of that vision
- Develop solid, strategic relationships with key decision-makers at targeted accounts
- Build internal relationships across the Client Strategy and Agency/Advertiser Sales Teams to identify cross and upsell opportunities
- Leverage Senior leadership’s involvement with proposal and pitch development
Requirements
- 7+ years of experience in a sales/account management capacity for National and Local Media, CTV platforms or OTT media preferred
- Advanced knowledge and understanding of media and advertising across CTV and digital landscapes
- Demonstrable experience in developing strategic business plans, and executing them successfully
- Demonstrable experience in proposing and negotiating solutions and pricing
- Strategic thinking, analytical and logical reasoning skills
- Results-oriented, resilient, persuasive and self motivated
- High-level of accuracy and attention to detail
- Strong written and verbal communication skills
- Strong interpersonal skills with a collaborative mindset to work well with others
- Willingness to travel 2-3 times per quarter
- Bachelor’s degree from an accredited university or comparable work experience
Benefits
- comprehensive benefits package (including health & wellness plans)
- 401(k) retirement coupled with a Nielsen match
- a generous paid time off policy
- company provided car for those who qualify
- if eligible, a discretionary incentive/bonus
- Employees can work remotely
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
sales strategy developmentbusiness developmentsales planningproposal developmentnegotiationstrategic business planningdigital strategyaccount managementmedia and advertising knowledgeCTV/OTT expertise
Soft skills
strategic thinkinganalytical skillslogical reasoningresults-orientedresiliencepersuasivenessself-motivationattention to detailwritten communicationinterpersonal skills
Certifications
Bachelor’s degree