Digital Campaign Manager

Nielsen

Digital Campaign Manager responsible for managing digital campaigns from brand awareness to conversion. Collaborating with cross-functional teams to optimize performance and report on results.

Posted 5/9/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $78,200 - $130,400 per yearWebsite

About the role

Key responsibilities & impact

Develop and manage digital campaigns where Top-of-Funnel (TOFU) awareness feeds Middle-of-Funnel (MOFU) engagement, leading to Bottom-of-Funnel (BOFU) conversions
Monitor campaign performance across all channels
Periodically, translate campaign metrics into executive-level narratives
Understand and optimize for the hybrid multi-touch journey
Design and lead A/B testing frameworks for ad creative, landing page experiences, and audience segments

Requirements

What you’ll need

Proven ability to map digital tactics to specific stages of the buyer’s journey
Expertise in Google Analytics 4 (GA4) and platform-native tools (Meta, Google, LinkedIn)
Ability to look at a spreadsheet and answer the question 'So what does this mean for our bottom line?' with a concrete action plan
Strong grasp of CAC (Customer Acquisition Cost), LTV (Lifetime Value), ROAS (Return on Ad Spend), and MER (Marketing Efficiency Ratio)
Experience with pixels, tagging, and tracking to ensure data integrity across the entire funnel

Benefits

Comp & perks

Comprehensive health and wellness plans
401(k) with a Nielsen company match
Generous paid time off
Company-provided vehicle and/or discretionary incentive/bonus eligibility (depending on the role)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

A/B testingdigital campaign managementdata analysiscustomer acquisition costlifetime valuereturn on ad spendmarketing efficiency ratiocampaign performance monitoringmulti-touch journey optimizationtagging and tracking

Soft Skills

strategic thinkingcommunicationnarrative developmentanalytical skillsproblem-solving