Content Marketing Manager

Nielsen

Senior Digital Marketing Specialist at Nielsen optimizing web content and managing email marketing campaigns. Seeking skilled copywriter experienced with SEO and audience segmentation.

Posted 5/9/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $77,800 - $129,600 per yearWebsite

About the role

Key responsibilities & impact

Write and refine our website content to ensure a consistent, empathetic, and human brand voice that builds trust with our audience.
Infuse web copy with strategic keywords and SEO best practices without sacrificing readability or brand integrity.
Lead the end-to-end execution of email campaigns, including template building, list management, and deployment.
Utilize Pardot (or similar) to filter audiences based on behavior, industry, and persona, ensuring highly personalized 1-to-1 communication at scale.
Develop automated drip sequences that nurture prospects through the funnel using targeted, persona-based messaging.

Requirements

What you’ll need

4+ years of professional copywriting experience, with a portfolio that shows an ability to make complex topics feel accessible and human.
Proven experience working within Pardot, HubSpot, or Marketo.
Understanding of how to balance keyword density with high-quality, engaging prose.
Experience creating content for distinct buyer personas and mapping content to different stages of the customer journey.

Benefits

Comp & perks

Comprehensive health and wellness plans
401(k) with a Nielsen company match
Generous paid time off policy
Additional benefits may include a company-provided vehicle and/or discretionary incentive/bonus eligibility

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

copywritingSEOemail campaign executiontemplate buildinglist managementdrip sequencespersona-based messagingcontent mapping

Soft Skills

empathetic communicationtrust buildingstrategic thinking