Nielsen

Global Events Lead

Nielsen

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $112,200 - $208,440 per year

Job Level

Senior

About the role

  • design and execute a strategic events program spanning both key industry events and Gracenote “owned” experiences
  • be the global events lead for Gracenote
  • own the end‑to‑end strategy, planning and execution of Gracenote’s events program
  • develop an annual events plan that aligns to business objectives, commercial priorities and product launches
  • lead cross‑functional planning for each event, partnering with various teams
  • collaborate closely with the Nielsen corporate events organization on calendars, sponsorships, shared vendor relationships, best practices and measurement
  • own event experience design for Gracenote
  • manage all logistics for Gracenote’s participation in events
  • work with Sales and Marketing Operations to design pre‑event and post‑event campaigns
  • develop event performance dashboards and recaps
  • support Gracenote executives and spokespeople with event preparation
  • build and maintain a scalable playbook for both industry and owned events
  • cultivate strong relationships with key external partners and negotiate contracts

Requirements

  • 7–10+ years of experience in B2B marketing with a strong focus on events, experiential, or field marketing; experience in media, streaming, ad tech, data or SaaS environments strongly preferred.
  • Proven track record planning and executing both large‑scale industry events and smaller, high‑touch customer or executive experiences.
  • Demonstrated success partnering with centralized/corporate events or marketing teams while owning the strategy and execution for a specific business unit or brand.
  • Strong project and program management skills, with the ability to manage multiple complex events simultaneously, meet deadlines, and operate with a high degree of ownership.
  • Excellent collaboration and communication skills; comfortable aligning stakeholders across Product, Sales, Marketing, Customer Success and executive leadership.
  • Data‑driven mindset with experience defining KPIs, reporting on event performance and using insights to refine strategy and investment.
  • Skilled at translating product and technical concepts into engaging event experiences, demos and content in partnership with Product Marketing.
  • Comfortable rolling up sleeves on logistics while also thinking strategically about brand, narrative and customer journey.
  • Bachelor’s degree in marketing, communications, business or related field (or equivalent experience).
Benefits
  • health & wellness plans
  • 401(k) retirement coupled with a Nielsen match
  • a generous paid time off policy
  • company provided car for those who qualify
  • discretionary incentive/bonus
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
event planningevent executionB2B marketingproject managementprogram managementdata analysisKPI definitionevent performance reportingexperience designlogistics management
Soft Skills
collaborationcommunicationstakeholder alignmentrelationship buildingnegotiationstrategic thinkingownershipadaptabilitycreativityproblem-solving