Senior Marketing Events Specialist

Nielsen

full-time

Posted on: 2/26/2026

Location Type: Remote

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💰 $112,200 - $208,440 per year

About the role

Design and execute a strategic events program spanning key industry events and Gracenote “owned” experiences
Own the end-to-end strategy, planning and execution of Gracenote’s events program
Develop an annual events plan that aligns to business objectives and product launches
Lead cross-functional planning for each event, partnering with Product Marketing, Sales, Customer Success, and other functions
Collaborate closely with the Nielsen corporate events organization to maximize impact and efficiency
Manage all logistics for Gracenote’s participation in events
Develop event performance dashboards and recaps, analyzing pipeline influence and meeting volume
Support Gracenote executives and spokespeople with event preparation
Build and maintain a scalable playbook for both industry and owned events

7–10+ years of experience in B2B marketing with a strong focus on events, experiential, or field marketing
Proven track record planning and executing both large-scale industry events and smaller, high-touch customer or executive experiences
Strong project and program management skills, with the ability to manage multiple complex events simultaneously
Excellent collaboration and communication skills; comfortable aligning stakeholders across Product, Sales, Marketing, Customer Success and executive leadership
Data-driven mindset with experience defining KPIs and reporting on event performance
Bachelor’s degree in marketing, communications, business or related field (or equivalent experience).

Benefits

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

event planningprogram managementdata analysisKPI definitionevent performance reporting

Soft Skills

collaborationcommunicationproject managementstakeholder alignmentstrategic thinking