Nielsen

Senior Director, Global Brand Strategy

Nielsen

full-time

Posted on:

Location Type: Remote

Location: United States

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 $119,100 - $221,100 per year

Job Level

Senior

About the role

  • Develop, drive and ensure Nielsen’s global brand identity, recognition and market positioning.
  • Use customer insights and research to continuously refine positioning and messaging.
  • Identify and lead special brand projects that modernize brand efforts, and test new formats, channels, and engagement models.
  • Collaborate closely with the Creative, Digital, Retention Marketing, Sales, Product Marketing, Events, Social and other functions to ensure all efforts are on-brand, customer insight-led, and consistently executed.
  • Define success metrics across brand health and connect brand performance to business outcomes.
  • Lead functional team and key brand projects that are critical to Nielsen’s brand and business success and innovation pipeline.
  • create and manage key project budgets, ensuring efforts, campaigns and initiatives are cost-effective and yield a positive return on investment.

Requirements

  • 12+ years of experience in brand leadership roles within the B2B industry and/or global iconic brands.
  • Deep expertise in brand strategy, positioning, messaging, and brand architecture for complex portfolios.
  • Proven experience building or evolving a brand function in a matrixed environment.
  • 7+ years of experience in managing and leading teams, including both direct reports and external partners.
  • Experience in the US market and operating at global scale preferred.
  • Excellent written and verbal communication skills, with the ability to present complex strategies to executive-level stakeholders.
  • Bachelor’s degree in Marketing or equivalent experience required; advanced degree or specialized certifications preferred.
Benefits
  • health & wellness plans
  • 401(k) retirement coupled with a Nielsen match
  • a generous paid time off policy
  • company provided car for those who qualify
  • if eligible, a discretionary incentive/bonus
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
brand strategypositioningmessagingbrand architectureproject managementbudget managementsuccess metricscustomer insightsmarket positioningB2B marketing
Soft Skills
leadershipcommunicationcollaborationteam managementstrategic thinkingpresentation skillscustomer insight-led approachinnovationcost-effectivenessstakeholder engagement
Certifications
Bachelor’s degree in Marketingadvanced degreespecialized certifications