Senior Social Media Manager

Niche

Senior Social Media Manager leading organic strategy across B2C and B2B channels at Niche. Collaborating closely with the Head of Content to grow the brand's presence across platforms.

Posted 5/22/2026full-timeRemote • Arizona, Colorado, Connecticut, District of Columbia, Florida, Illinois, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Missouri, Montana, Nevada, New Hampshire, New Jersey, New York, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, Washington, West Virginia • 🇺🇸 United StatesSenior💰 $81,440 - $101,800 per yearWebsite

About the role

Key responsibilities & impact

Own Niche's organic social strategy across B2C and B2B channels, developing and implementing platform-specific approaches that grow our brand and move our business forward
Partner with the Head of Content to align social with broader content, brand, and business goals to ensure social is integrated into campaigns, product launches, partner building strategies, and key company moments
Define and lead our ambassador, influencer, and community strategies: identifying the right partners, managing contracts, budgets, and briefs, and building ongoing connections with key audiences across platforms
Monitor emerging channels, audience behaviors, new platform features, and algorithm changes to make proactive recommendations on where and how Niche should show up next
Lead content ideation and production, working individually as well as with internal teams and external creators to deliver content that's high-quality, on-brand, culturally relevant, and built to resonate on each platform
Be Niche's ears on the ground. Proactively surface what you're seeing in communities and conversations, pitching fresh content ideas and translating trends and signals into usable insights for broader brand and marketing efforts
Drive the biweekly content planning cycle across Lifecycle, B2B, and Comms/Content teams, and develop SOPs that keep content creation, publishing, testing, and community engagement consistent and scalable
Spot trends early, and run structured test-and-learn pilots
Own performance tracking for organic social; moving fluidly between quantitative data and qualitative signals to surface what's working, what's not, and what to do next
Stay current on how AI tools and LLM-powered search are shaping brand discovery as well as how brands like Niche get found and cited, and how social can influence those outcomes
Lead experimentation with new formats, workflows, and approaches that leverage AI to increase speed, quality, and impact

Requirements

What you’ll need

7–9 years of hands-on social media experience, ideally in-house for a brand or organization
Full-cycle experience owning content calendars, creator relationships, and platform strategy end-to-end
Proven ability to make complex, stressful, and opaque categories feel human, relatable, and worth following
Strong analytical instincts: you read performance data, identify what matters, make a clear case for what to do next, and understand how paid and organic work together
Sharp copywriting skills, a genuine ear for brand voice and audience nuance, and the editorial judgment to know the difference between what's trending and what's worth doing
Comfortable producing content yourself, directing others through briefs and feedback, and being on camera or directing creators
Clear communicator who can explain the "why" behind decisions to teammates and stakeholders
Experience representing a brand at industry events, creating onsite content, and willingness to travel minimally (roughly 2–3 times per year)
Bonus: experience in education or working with students, families, or academic communities

Benefits

Comp & perks

Best-in-class 100% paid employee health plan, including vision and dental and supplemental coverage
Flexible Paid Time Off Policy
Stipend that allows you to build your work from home office in a style and function that suits your personal preferences
Parental leave for all employees (12 weeks fully paid) in addition to short term disability for birthing parents
Meaningful 401(k) with employer match
Your ideas and work will make an immediate impact on our company and millions of users
You will join a team that cares about you, our mission, our work - and celebrates our wins together!

ATS Keywords

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Hard Skills & Tools

social media strategycontent creationperformance trackingcopywritingdata analysiscontent calendar managementinfluencer managementcommunity engagementAI toolsplatform strategy

Soft Skills

analytical instinctsclear communicationcreativityrelationship buildingeditorial judgmenttrend spottingflexibilityteam collaborationproblem-solvingadaptability