Director, Integrated Demand Programs

NICE

Director of Integrated Demand Programs at NICE driving B2B demand generation strategies. Leading AI-driven marketing campaigns with a focus on pipeline and revenue impact.

Posted 7/30/2026full-timeRemote • New Jersey • 🇺🇸 United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing integrated demand strategies, particularly in AI and agentic AI solutions, while driving measurable pipeline and revenue impact through multi-channel marketing campaigns. Proven ability to lead cross-functional teams and optimize performance using data-driven approaches.

Highest-signal resume keywords

B2B SaaS MarketingIntegrated CampaignsAI/ML Marketing ExperienceAccount-Based Marketing (ABM)Marketing Automation (Marketo, Eloqua, HubSpot)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationCampaign ExecutionPipeline ManagementPerformance OptimizationRevenue Impact Analysis

Soft Skills

Cross-Functional LeadershipCollaborationStrategic Thinking

Tools & Technologies

SalesforceMarketoEloquaHubSpot

Industry Keywords

Integrated Demand StrategyAI SolutionsAgentic AIMulti-Channel CampaignsMarketing Workflows

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Own Integrated Demand Strategy: Develop and execute global or regional integrated campaigns aligned to company priorities including AI, agentic AI, cloud, and industry solutions
Drive Pipeline and Revenue Impact: Own pipeline targets and marketing-sourced and influenced revenue
Lead Integrated Campaign Execution: Orchestrate campaigns across digital, field marketing, content, lifecycle, and nurture programs
Build Scalable Campaign Frameworks: Develop repeatable, scalable frameworks that regional and field teams can localize and deploy
AI & Agentic AI Leadership: Lead demand programs for AI and agentic AI solutions, driving adoption of agentic AI across campaign execution
Cross-Functional Leadership: Partner with product marketing, sales & SDR, brand & creative, and marketing operations
Data-Driven Optimization: Track and optimize performance across various metrics including pipeline generation and conversion rates

Requirements

What you’ll need

10+ years in B2B SaaS marketing, demand generation, or integrated campaigns
Proven experience leading global, multi-channel demand programs
Experience marketing AI/ML-based products or platforms
Hands-on experience leveraging or implementing AI or agentic AI in marketing workflows
Strong understanding of:
ABM (Account-Based Marketing)
Marketing automation (Marketo, Eloqua, HubSpot)
CRM (Salesforce)
Experience partnering closely with enterprise sales teams
Track record of driving measurable pipeline and revenue impact

Benefits

Comp & perks

Own meaningful business impact: Directly influence pipeline, revenue, and growth for a strategic AI portfolio
Lead in a category-defining space: Shape how AI and agentic AI are brought to market in a rapidly evolving landscape
Operate at scale: Drive global programs with the reach and resources of a leading B2B SaaS organization
Transform how marketing works: Be at the forefront of applying AI and agentic AI to modern marketing execution
Partner with top talent: Collaborate with world-class teams across Product, Sales, and Marketing
Grow your leadership footprint: High visibility with senior leadership and clear impact on company strategy