Director, Integrated Demand Programs

NICE

Director, Integrated Demand Programs for driving AI marketing initiatives at NICE. Leading demand generation strategies to influence pipeline and revenue at a global scale.

Posted 7/7/2026full-timeRemote • 🇺🇸 United StatesLeadWebsite

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Own Integrated Demand Strategy: Develop and execute global or regional integrated campaigns aligned to company priorities including AI, agentic AI, cloud, and industry solutions
Drive Pipeline and Revenue Impact: Own pipeline targets and marketing-sourced and influenced revenue
Lead Integrated Campaign Execution: Orchestrate campaigns across Digital, Field marketing, Content, Lifecycle and nurture programs
Build Scalable Campaign Frameworks: Develop repeatable, scalable frameworks for regional and field teams
AI & Agentic AI Leadership: Lead demand programs for AI and agentic AI solutions
Cross-Functional Leadership: Partner with product marketing, sales, brand & creative, and marketing operations
Data-Driven Optimization: Track and optimize performance across pipeline generation, conversion rates, ROI & campaign efficiency

Requirements

What you’ll need

10+ years in B2B SaaS marketing, demand generation, or integrated campaigns
Proven experience leading global, multi-channel demand programs
Experience marketing AI/ML-based products or platforms
Hands-on experience leveraging or implementing AI or agentic AI in marketing workflows
Strong understanding of: ABM (Account-Based Marketing), Marketing automation (Marketo, Eloqua, HubSpot), CRM (Salesforce)
Experience partnering closely with enterprise sales teams
Track record of driving measurable pipeline and revenue impact

Benefits

Comp & perks

Own meaningful business impact: Directly influence pipeline, revenue, and growth for a strategic AI portfolio
Lead in a category-defining space: Shape how AI and agentic AI are brought to market in a rapidly evolving landscape
Operate at scale: Drive global programs with the reach and resources of a leading B2B SaaS organization
Transform how marketing works: Be at the forefront of applying AI and agentic AI to modern marketing execution
Partner with top talent: Collaborate with world-class teams across Product, Sales, and Marketing
Grow your leadership footprint: High visibility with senior leadership and clear impact on company strategy

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Demand GenerationCampaign ExecutionPipeline ManagementRevenue Impact AnalysisData-Driven Optimization

Soft Skills

Cross-Functional LeadershipCollaboration