NICE

Senior Field Marketing Manager

NICE

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Senior

About the role

  • Drive regional demand generation, pipeline growth, and revenue through high-impact field marketing programs
  • Own end-to-end execution of field programs — from industry events and executive engagements to integrated campaigns
  • Partner closely with sales leadership on territory plans, account engagement, and pipeline acceleration
  • Plan and execute integrated programs including events, roadshows, executive roundtables, webinars, and account-based initiatives
  • Manage end-to-end program execution: planning, budgeting, logistics, promotion, execution, and follow-up
  • Drive demand generation through targeted campaigns and high-impact experiences
  • Collaborate with partner marketing on joint events and co-marketing initiatives
  • Work cross-functionally with digital, content, and product marketing to ensure aligned messaging and execution
  • Analyze program performance and pipeline impact; report on ROI and optimize accordingly
  • Manage budgets and external vendors to maximize program effectiveness

Requirements

  • Bachelors degree in marketing, communications or related field
  • 7+ years of experience in field marketing within a high-tech, B2B, SaaS, or enterprise software environment
  • Proven experience driving pipeline and revenue through field and account-based marketing programs
  • Strong alignment and partnership experience with enterprise sales teams and sales leadership
  • Demonstrated success managing complex, multi-channel field programs across regions or territories
  • Experience with marketing automation and CRM platforms (e.g., Marketo, HubSpot, Salesforce)
  • Strong analytical mindset with the ability to measure, report, and optimize marketing impact
  • Excellent communication, stakeholder management, and presentation skills
  • Ability to thrive in a fast-paced, high-growth environment
  • Travel is a requirement in this role, approximately 15-25%
Benefits
  • Join an ever-growing, market disrupting, global company
  • Fast-paced, collaborative, and creative environment
  • Endless internal career opportunities across multiple roles, disciplines, domains, and locations
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
demand generationpipeline growthfield marketingaccount-based marketingprogram executionbudget managementcampaign planningperformance analysisROI optimizationmulti-channel marketing
Soft Skills
communicationstakeholder managementpresentation skillscollaborationanalytical mindsetpartnership experienceorganizational skillsadaptabilityleadershipproblem-solving