Niagen Bioscience

Sales Development Representative, Sports and Speciality Retail

Niagen Bioscience

full-time

Posted on:

Origin:  • 🇺🇸 United States • California

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Salary

💰 $60,000 - $80,000 per year

Job Level

JuniorMid-Level

About the role

  • Identify and research sports team nutritionists, dieticians, health/ fitness shops, natural grocer retailers, and professional athletes
  • Execute outreach campaigns targeting store owners, buyers, and category managers through phone, email, and in-person visits
  • Qualify retail prospects based on store demographics, product mix compatibility, and purchasing volume potential
  • Generate 12-18 qualified retail opportunities monthly for account management team
  • Maintain active pipeline of 150+ retail prospects across various specialty channels
  • Communicate Tru Niagen unique value proposition for active consumers and athletes
  • Conduct initial product education sessions highlighting NAD+ benefits for energy, recovery, and cellular health
  • Coordinate product sampling programs and point-of-sale material distribution
  • Support retailer attendance at trade shows, product training sessions, and educational webinars
  • Collaborate with marketing team on retail-specific promotional campaigns and merchandising support
  • Build relationships with store managers, buyers, and key decision-makers in specialty retail channels
  • Track competitive activity, pricing strategies, and promotional trends within sports nutritand supplement retail
  • Maintain comprehensive prospect profiles including store size, customer demographics, and purchasing patterns
  • Utilize CRM and sales tools to document all interactions, preferences, and opportunity progression
  • Provide feedback to product and marketing teams on retail market needs and consumer trends

Requirements

  • 2-3 years of experience in retail sales, CPG sales, sports nutrition industry, or B2B prospecting within retail channels
  • Understanding of specialty retail operations, buying cycles, and merchandising requirements
  • Experience with supplement retail, sports nutrition, or fitness industry strongly preferred
  • Proven track record in prospecting, lead qualification, and pipeline management
  • Familiarity with CRM systems, sales engagement platforms, and retail industry databases
  • Strong presentation and communication skills suitable for retail business owners and buyers
  • Entrepreneurial mindset with understanding of independent retail business challenges
  • Results-driven approach with ability to work in fast-paced, target-driven environment
  • Strong analytical skills to assess retail opportunity potential and market trends
  • Relationship-building abilities with diverse retail stakeholders
  • Self-motivated with excellent time management and territory planning skills
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