Salary
💰 $60,000 - $80,000 per year
About the role
- Identify and research sports team nutritionists, dieticians, health/ fitness shops, natural grocer retailers, and professional athletes
- Execute outreach campaigns targeting store owners, buyers, and category managers through phone, email, and in-person visits
- Qualify retail prospects based on store demographics, product mix compatibility, and purchasing volume potential
- Generate 12-18 qualified retail opportunities monthly for account management team
- Maintain active pipeline of 150+ retail prospects across various specialty channels
- Communicate Tru Niagen unique value proposition for active consumers and athletes
- Conduct initial product education sessions highlighting NAD+ benefits for energy, recovery, and cellular health
- Coordinate product sampling programs and point-of-sale material distribution
- Support retailer attendance at trade shows, product training sessions, and educational webinars
- Collaborate with marketing team on retail-specific promotional campaigns and merchandising support
- Build relationships with store managers, buyers, and key decision-makers in specialty retail channels
- Track competitive activity, pricing strategies, and promotional trends within sports nutritand supplement retail
- Maintain comprehensive prospect profiles including store size, customer demographics, and purchasing patterns
- Utilize CRM and sales tools to document all interactions, preferences, and opportunity progression
- Provide feedback to product and marketing teams on retail market needs and consumer trends
Requirements
- 2-3 years of experience in retail sales, CPG sales, sports nutrition industry, or B2B prospecting within retail channels
- Understanding of specialty retail operations, buying cycles, and merchandising requirements
- Experience with supplement retail, sports nutrition, or fitness industry strongly preferred
- Proven track record in prospecting, lead qualification, and pipeline management
- Familiarity with CRM systems, sales engagement platforms, and retail industry databases
- Strong presentation and communication skills suitable for retail business owners and buyers
- Entrepreneurial mindset with understanding of independent retail business challenges
- Results-driven approach with ability to work in fast-paced, target-driven environment
- Strong analytical skills to assess retail opportunity potential and market trends
- Relationship-building abilities with diverse retail stakeholders
- Self-motivated with excellent time management and territory planning skills