
Senior Specialist for Conversion Rate Optimization (CRO)
NEXTREND GmbH | BERNSTEIN Bathrooms
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇵🇱 Poland
Visit company websiteJob Level
Senior
Tech Stack
Axure
About the role
- Conduct A/B and multivariate tests to continuously improve the purchasing process
- Analyze user data (e.g., abandoned carts, conversion rates, bounce rates) to identify optimization opportunities
- Design and optimize landing pages, forms, calls-to-action, and navigation elements
- Develop and test wireframes and prototypes in close collaboration with Marketing and IT
- Shape and optimize the customer journey — from first contact through to purchase completion
- Implement personalization measures to enhance the user experience
- Continuously monitor and report test results and derive concrete, actionable recommendations
- Work closely with Performance Marketing, SEO, Content and Development teams
- Actively monitor trends in UX and conversion optimization and contribute innovative ideas
Requirements
- Several years of experience (minimum 4–5 years) in conversion optimization, e-commerce and UX
- Solid experience planning and executing A/B tests and in data analysis
- Proficient with relevant tools such as Google Analytics (GA4), Google Optimize, VWO, Optimizely, Hotjar, Clarity and Google Tag Manager
- Ability to analyze both quantitative and qualitative data and derive precise, business-focused recommendations
- Strong knowledge of UX and UI design and experience with wireframing and prototyping tools (e.g., Figma, Axure, Adobe XD)
- Experience optimizing mobile apps and responsive web layouts
- Comprehensive understanding of end-to-end e-commerce processes — from SEO and performance marketing to checkout
- High degree of autonomy in project management, strong proactivity and clear results orientation
- Very good English skills for daily communication; German language skills are an advantage.
Benefits
- Attractive employment conditions at an established company with a solid market position
- Stable full-time role based on a permanent employment contract
- Working hours from 9:00 to 17:00, Monday to Friday
- Participation in international team events organized by the company's headquarters in Germany
- Good working atmosphere and a friendly work environment
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
A/B testingmultivariate testingdata analysisconversion optimizationUX designUI designwireframingprototypingmobile app optimizationresponsive web design
Soft skills
project managementproactivityresults orientationcommunicationcollaboration