Nexton

Marketing

• Contribute to the development and implementation of B2B communication strategies and initiatives to enhance brand awareness and promote key messages.
• Ensure alignment with and a high level of respect for brand tone, style, and brandbook guidelines.
• Supervise the entire process of content publication—from writing and editing to proofreading and publishing.
• Develop and create engaging and informative written content for various B2B platforms, including websites, social media, blog, case studies, social selling, and other marketing channels.
• Craft clear and compelling communication materials, such as sales collaterals, newsletters, and email campaigns.
• Manage and curate content for B2B social media platforms to maintain a consistent brand voice and engage with the target audience.
• Coordinate with freelance visual designers and copywriters ensuring timely content delivery.
• Work closely with the revenue team to coordinate and execute client marketing initiatives to nurture and retain our client base.
• Actively gather formal reviews (Clutch) from current customers to enhance our online presence and reputation.
• Create engaging and targeted content for various client communication channels.
• Collaborate with the revenue team to create marketing materials that support client retention and expansion efforts.
• Support C-Level in the other marketing/revenue efforts like planning client Petite Events, sales pitching, and nurturing client relationships.

B2B Marketing Specialist