Vice President, Product Marketing

NextGen Healthcare

Vice President of Product Marketing leading strategy and execution of healthcare software marketing initiatives. Responsible for go-to-market strategies, product positioning, and team leadership.

Posted 6/10/2026full-timeRemote • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

Lead the strategy, development, and execution of product marketing initiatives across healthcare software solutions
Define and implement comprehensive go-to-market strategies for new products and features
Conduct ongoing market research to understand industry trends, competitive landscape, and customer needs
Develop clear, differentiated product positioning and messaging
Collaborate with sales leadership to create tools, presentations, and training materials
Leverage data to identify key customer segments and their unique needs
Represent the company at industry conferences and through publications to build brand credibility
Build, mentor, and lead a high-performing product marketing team
Establish KPIs to measure the success of product marketing initiatives

Requirements

What you’ll need

Bachelor’s degree in marketing, Business, or a related field; MBA or relevant advanced degree preferred
10+ years of experience in product marketing, with at least 5 years in a leadership role
Proven expertise in developing go-to-market strategies and executing product launches
Strong understanding of healthcare software and/or healthcare systems, patient engagement solutions, and the regulatory environment in healthcare technology
Direct go-to-market experience for Electronic Health Record (EHR) and/or Practice Management (PM) solutions

Benefits

Comp & perks

Health insurance
Professional development opportunities

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

product marketinggo-to-market strategiesmarket researchproduct positioningdata analysisKPI establishmentproduct launcheshealthcare softwareElectronic Health Record (EHR)Practice Management (PM)

Soft Skills

leadershipmentoringcollaborationcommunicationstrategic thinking

Certifications

Bachelor’s degree in marketingMBA