Senior SEO Lead
NextEra Energy, Inc.
full-time
Posted on:
Location Type: Office
Location: Houston • Texas • 🇺🇸 United States
Visit company websiteJob Level
Senior
About the role
- Develop and scale our organic search strategy to drive measurable growth.
- Manage external agencies and collaborate with internal teams to develop robust strategies for content, technical SEO and results reporting.
- Own, develop and manage our internal and external agency organic search strategy and tactics.
- Manage, measure and evaluate organic search agency performance.
- Develop strategy to maximize brand and non-brand visibility, page rank and conversions with traditional organic search and future AI overview results.
- Own content strategy, partnering with external agencies to produce engaging, organic search content for digital properties.
- Track, measure and report on the impact of organic search strategies on page ranking, leads, and new customer acquisition.
- Identify and drive technical enhancements that improve page rank performance.
- Proactively identify and address on-page organic search opportunities including technical SEO.
- Own website maintenance and management.
Requirements
- 5+ years specific SEO experience, including technical
- Experience conducting competitive research, technical audits, and content gap analyses
- Deep knowledge of SEO tools like Screaming Frog, SEMRush, Ahrefs, Google Search Console
- Working knowledge of HTML, CSS, and JavaScript
- Deep experience identifying, managing to, and reporting on Insights from SEO KPIs
- Must have demonstrated strong written and oral communication skills.
- Must have demonstrated experience driving organic search leads and sales growth for a recurring service model category and/or eCommerce
- Ability to analyze external data sources and internal Google analytics reporting to drive performance improvement
- Experience working with creative services to produce compelling and results-driven content
- Strong attention to detail
- Must be comfortable with ambiguity
- Must be a self-starter
- Must be comfortable leading strategy and then rolling up your sleeves to activate programs
- Experience with developing and managing to a budget
- Agency experience & agency management experience both preferred
- Google Analytics Certification a plus
Benefits
- NextEra Energy offers a wide range of benefits to support our employees and their eligible family members. Click here to learn more.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
SEOtechnical SEOcompetitive researchtechnical auditscontent gap analysesHTMLCSSJavaScriptGoogle AnalyticsSEO KPIs
Soft skills
written communicationoral communicationattention to detailself-starterleadershipstrategic thinkingcollaborationproblem-solvingadaptabilitycreativity
Certifications
Google Analytics Certification