Senior Paid Media Lead
NextEra Energy, Inc.
full-time
Posted on:
Location Type: Office
Location: Houston • Texas • 🇺🇸 United States
Visit company websiteJob Level
Senior
About the role
- Lead online acquisition sales growth for our residential segment
- Own, develop and manage our paid search strategies and external paid search agency
- Manage, measure and evaluate paid search agency performance
- Collaborate with analytics teams and external resources to drive data and insights improvements
- Partner with agency and analytics teams to deliver in-depth reporting, analysis, and insights
- Oversee and drive ongoing optimization efforts to meet sales and cost per acquisition (CPA) targets
- Collaborate with and advise agency partners on keyword analysis, bid management, negative keyword strategies, ad creative and landing page strategy
- Have the capability to manage paid search campaigns internally
Requirements
- 6+ years of experience
- Bachelor's Degree preferred
- Strong written and oral communication skills
- Experience driving paid search leads and sales growth for a recurring service model category and/or eCommerce
- Ability to analyze ad platform and web analytics reporting
- Experience with creative services to produce compelling and results-driven ad copy and landing pages
- Strong attention to detail
- Must be comfortable with ambiguity
- Must be a self-starter
- Experience with developing and managing to a budget
- Agency experience & agency management experience both preferred
- Google AdWords Certification a plus
- Google Analytics Certification a plus
Benefits
- NextEra Energy offers a wide range of benefits to support our employees and their eligible family members.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
paid search strategieskeyword analysisbid managementad creativelanding page strategydata analysisweb analyticscampaign managementbudget managementsales growth
Soft skills
communication skillsattention to detailself-starterability to manage ambiguity
Certifications
Google AdWords CertificationGoogle Analytics Certification