Account Based Marketing Manager

Nextech Systems

ABM Manager responsible for establishing foundational ABM programs at a healthcare tech leader. Driving strategic engagement and revenue progression in target accounts.

Posted 4/23/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

The Account-Based Marketing (ABM) Manager is responsible for standing up and scaling a foundational ABM program focused on driving engagement, pipeline creation, and revenue progression within strategic target accounts.
This role will define the ABM framework, operationalize target account processes across systems, and launch sales-aligned, multi-channel plays that advance buying groups through the funnel.
The ABM Manager partners cross-functionally—inside and outside the Marketing team—to align strategy, execution, and measurement for ABM success.
This role is accountable for performance reporting, insights, and continuous optimization across target account segments and ABM plays.
All activities must be in compliance with Equal Employment Opportunity laws, HIPAA, ERISA and other regulations, as appropriate.

Requirements

What you’ll need

5+ years of B2B marketing experience with at least 3+ years in account-based marketing ABM supporting pipeline and revenue goals
Demonstrated experience designing and executing sales-aligned, multi-channel programs for named accounts or defined account segments (e.g., email, paid media, web personalization, events/webinars, direct mail, and partner channels)
Experience with ABM and intent platforms (e.g., Demandbase, 6sense, Terminus), web personalization, and/or account analytics/engagement reporting
Strong working knowledge of Salesforce (or similar CRM) and marketing automation; ability to operationalize target account lists/segments, governance, and reporting across systems
Experience using data and insights to develop a POV on program performance (sharing “what happened” and “what next”), including engagement and pipeline metrics
Strong cross-functional collaboration skills; ability to influence without direct authority and build durable relationships with Sales, BDRs, Marketing Ops, and Product Marketing
Strong verbal and written communication skills to translate strategy, process, and performance insights for audiences across functions and levels
Strategic thinker with strong program/project management skills and attention to detail
Experience with account planning, buying group/role-based messaging, and content strategy for complex B2B buying committees

Benefits

Comp & perks

Generous annual bonus opportunity
401(k) with Employer Match
Flexible Time Off: take time off when you need it without worrying about available hours
11 paid holidays
Your Day Your Way - Celebrate a day of cultural or social significance to you
Insurance: Choice of Medical, Dental, and Vision plans
Health Savings Account with employer match
Flexible Spending Account
100% Company-Paid Parental leave (After 6 months with the company)
100% Company-Paid Life Insurance and Short/Long Term Disability Insurance
Nextech Luminary Peer Recognition Program
Wellness Program including discounts on medical premiums
Employee Assistance Program with free counseling sessions available
Corporate Discounts on Retail, Travel, and Entertainment

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

account-based marketingB2B marketingmulti-channel programsweb personalizationaccount analyticsengagement reportingSalesforcemarketing automationdata analysisprogram performance metrics

Soft Skills

cross-functional collaborationinfluence without authorityrelationship buildingverbal communicationwritten communicationstrategic thinkingprogram managementattention to detail