Senior UA Manager

Next Lotto

Senior UA Manager responsible for scaling user acquisition across paid channels at NextLotto. Involves managing campaigns, reporting, and cross-team collaboration for a B2C app.

Posted 6/12/2026full-timeRemote • 🇩🇪 GermanySeniorWebsite

Tech Stack

Tools & technologies

AndroidiOS

About the role

Key responsibilities & impact

Daily campaign management across our owned channels (Meta, Apple Search Ads, Google Ads, TikTok) – including bid optimization, budget control, and testing of audiences and placements
Creative testing – close collaboration with the Creative team to create briefs, execute and iterate ad creatives, and document learnings
Performance reporting – preparation of weekly dashboards and monthly deep dives; analysis of channel-based CAC, ROAS, conversion rate, and quality-of-acquisition metrics (e.g., payback period and retention rate)
Channel testing – design and execution of structured tests on new channels, including robust measurement methodology and well-founded stop/scale decisions
Tactical coordination with external partners in CTV/LTV/Programmatic – briefings, weekly alignments and creative reviews
Attribution & tooling – ensuring a clean MMP setup (Adjust) and close collaboration with the Data team to analyze data and Marketing Mix Models (MMM)
Collaboration with adjacent teams – especially Organic Social Media, Brand, CRM and Creative
Ensuring compliance – adherence to regulatory requirements in the German lottery market (GlüStV, GGL) and implementation of corresponding paid-marketing policies

Requirements

What you’ll need

3–5 years of hands-on experience in Paid User Acquisition or Performance Marketing for a B2C app or consumer product
Strong platform expertise in at least two of the following: Meta Ads Manager, TikTok Ads Manager, Google Ads, Apple Search Ads
Experience with programmatic display / DSPs (e.g., DV360, The Trade Desk)
Practical experience in creative testing – able to create creative briefs, set up A/B test structures, analyze results and iterate accordingly
Strong understanding of attribution and data analysis – solid knowledge of MMPs and attribution (e.g., Adjust, AppsFlyer, Branch), iOS/Android tracking, SKAdNetwork (SKAN) and event mapping; you enjoy working in a data-driven way
Excellent analytical skills – confident with dashboards, GA4, Adjust or comparable tools, and spreadsheet modeling; able to produce clean and insightful dashboards
Proven track record of sustainably reducing CAC while scaling campaigns, ideally demonstrated with case studies
Fluent English (working language); German is a plus but not required

Benefits

Comp & perks

Competitive salary and trust-based working hours
30 days of vacation per year
2 additional holidays (Dec 24 and Dec 31)
Generous learning & development budget
Unusual/creative team events
Innovative benefits program

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Paid User AcquisitionPerformance MarketingCreative TestingAttributionData AnalysisCampaign ManagementBid OptimizationBudget ControlA/B TestingAnalytics

Soft Skills

CollaborationAnalytical SkillsCommunicationTactical CoordinationCreativity