Regional Marketing Manager – Wide Band Gap, SiC/GaN

Nexperia

Regional Marketing Manager focusing on commercial strategies for GaN and SiC technologies. Engaging with customers and partners to maximize revenue and market share.

Posted 6/18/2026full-timeRemote • Texas • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Develop and execute a regional business development plan focused on GaN and SiC opportunities, including TAM/SAM/QSAM and application trends
Engage directly with OEMs, customers, and distribution partners to grow share of wallet and strengthen Nexperia’s market position
Own and implement regional pricing strategy, including quoting, negotiations, and margin optimisation
Lead and manage RFQs and commercial negotiations with end customers and partners
Define and execute sales channel strategies, including pricing structures, incentive programmes, and contract conditions
Identify and capture new business opportunities through marketing lead generation and conversion
Collaborate with Sales to convert leads into revenue, ensuring strong pipeline management
Collect and analyse market intelligence and pricing benchmarks to support business growth decisions
Drive adoption of wide bandgap technologies by aligning value propositions with customer application needs

Requirements

What you’ll need

Strong background in marketing, business development, and pricing strategy
Preferably experience in semiconductors, power electronics, or wide bandgap technologies (GaN / SiC)
Good understanding of global semiconductor markets, supply chains, and customer ecosystems
Experience with business intelligence and data analytics tools (e.g. Power BI, Spotfire)
Strong analytical mindset with structured problem-solving approach
Bachelor’s or Master’s degree or equivalent in Electrical Engineering, Business, Marketing, or Economics
Experience in marketing, sales, or business analysis, ideally within semiconductors or B2B technology markets
Exposure to power electronics or wide bandgap markets (GaN / SiC) is highly desirable.

Benefits

Comp & perks

Collaborate with international teams across marketing, sales, and R&D
Employee resource groups such as the Pride Network Group or global and local Women's groups.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

business developmentpricing strategymarket intelligencedata analyticslead generationpipeline managementstructured problem-solvingRFQs managementnegotiationmargin optimisation

Soft Skills

analytical mindsetcollaborationcommunicationcustomer engagementstrategic thinkingleadership

Certifications

Bachelor's degree in Electrical EngineeringMaster's degree in BusinessMaster's degree in MarketingMaster's degree in Economics