Head of Regional Marketing – EMEA

Nexperia

Head of EMEA Regional Marketing driving revenue growth and market share for semiconductor portfolio globally. Leading regional marketing strategy and execution across the EMEA region.

Posted 5/21/2026full-timeHamburg • 🇩🇪 GermanyLeadWebsite

About the role

Key responsibilities & impact

Develop & implement Regional Marketing Strategy aligned with global objectives and tailored to local market needs across EMEA Region.
Ensure alignment with commercial goals, such as revenue growth, market share expansion, and profitability.
Lead execution of regional marketing campaigns or programs that drive brand awareness, demand, and customer engagement.
Identify opportunities for market penetration, customer segmentation, and demand generation.
Lead market research to understand customer behaviors, regional trends, and competitive landscapes.
Translate insights into actionable marketing strategies and campaigns.
Provide regular reporting and insights to the head of Marketing & Strategy.
Closely work with GSM, Product Groups, Marketing Operations and other cross-functional teams to align marketing initiatives with sales goals.
Drive GSM teams with regional marketing team to accelerate pipeline and conversions.
Optimize pricing strategies, value propositions, and commercial offers per market.
Manage and mentor regional marketing teams across countries.
Collaborate with Marketing Operations and product groups to localize global initiatives while providing feedback from regional markets.
Act as the regional voice in global marketing discussions.
Drive KPIs and take proper actions to improve marketing effectiveness, lead generation, conversion rates, and revenue contribution.

Requirements

What you’ll need

University degree in electrical engineering or business administration with technical affinity
Minimum 10 years sales or marketing experience in the Semiconductor Industry
Proven international leadership experience in a cross functional/cultural team
Strong knowledge of semiconductor markets, customers, their applications, and/or supply chains
Experienced in dealing with global OEM channels and partners, building and maintaining good relationships with them
Ability to identify high-growth segments in the EMEA region and align product roadmaps to specific regional technical requirements
Direct experience in high-level OEM contract negotiations and volume-pricing agreements
Excellent communication, presentation and negotiation skills in English
Ability to define and execute strategies skillfully involving multiple global internal and external stakeholders.
Entrepreneurial thinking, result oriented, customer focused
Team player who embraces responsibility and wants to be part of a winning team
Occasional business travels to meet teams and customers

Benefits

Comp & perks

Flexible working hours and possibility of overtime reduction to maintain a Work-Life-Balance
Unlimited employment contract with a competitive salary and supplementary voluntary employee benefits
A wide variety of training courses and career development options
Numerous further benefits, such as retirement provisions, travel allowance for the public transport ticket, company events, sports and leisure activities, employee discounts and even more

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketing strategy developmentmarket researchdemand generationcustomer segmentationpricing strategiescontract negotiationsvolume-pricing agreementsKPI managementbrand awareness campaignscustomer engagement

Soft Skills

leadershipcommunication skillspresentation skillsnegotiation skillsentrepreneurial thinkingresult orientedcustomer focusedteam playerresponsibilitycross-functional collaboration

Certifications

university degree in electrical engineeringuniversity degree in business administration