Head of Marketing

Nexo

Head of Marketing managing local growth enablement and brand strategy for Nexo in the US. Collaborating with global teams to enhance market positioning and customer experience.

Posted 6/4/2026full-time🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

Own the AU Marketing P&L: Define and lead the marketing strategy for Australia from launch through scale
Set the priorities, the budget, and the measurement frame for the market
Partner with the AU General Manager: Work closely with Nexo's Australia GM to align marketing with broader market strategy, regulatory milestones, and commercial priorities
You'll be the marketing voice in AU leadership decisions
Bridge with HQ: Act as the strategic interface between Australia and central Paid, Partnerships, Creative, Web/SEO, Lifecycle, and Analytics teams
Translate global capability into local impact and surface AU insight back to HQ
Market Intelligence & Channel Mapping: Maintain a live overview of Australia's crypto, fintech, and wealth landscape — including publishers, influencer ecosystems, affiliates, events, and regional ad platforms
HNWI Acquisition: Develop personas, targeting strategies, and localized messaging that resonate with Australia's high-net-worth and mass-affluent investors
Identify premium channels and moments to engage them effectively
Customer Experience Optimization: Audit key customer touchpoints (landing pages, onboarding flows, help center, FAQs) and collaborate with central teams to prioritize improvements and localization
Data-Driven Insights: Translate findings into clear, actionable briefs and test hypotheses to improve funnel performance and growth efficiency
Brand Voice: Adapt value propositions and messaging to Australia, ensuring that all communications feel native and culturally relevant
Brand Reputation & Risk Monitoring: Track brand mentions, community sentiment, and potential risks, proposing timely responses or mitigations
Build the Team: Define the AU marketing org and hire as the market scales — starting lean, scaling deliberately as traction is proven
Key Metrics (KPIs): Funded accounts in Australia, including HNWI share. Customer LTV and LTV/CAC payback for AU cohorts. Market penetration: Nexo funded accounts as a percentage of the active AU crypto investor base.

Requirements

What you’ll need

10-15+ years in senior marketing roles, with deep knowledge of the Australian market
Proven ability to operate as a sole marketing lead in a market — comfortable owning strategy and rolling up sleeves to execute
Strong experience launching or scaling a financial product in Australia, ideally in crypto, fintech, wealth management, or trading
Proven track record of partnering effectively with country-level GMs and remote HQ marketing functions across time zones
Proven track record leveraging sporting sponsorships and in-person events to drive commercial outcomes
Hands-on crypto user with strong understanding of local crypto culture, media, and terminology
Analytical mindset — skilled in turning complex data into actionable insights; experience with GA4, MMPs, and competitive intelligence tools
Strong stakeholder management — able to align global and local priorities effectively across multiple time zones
Bias for action, structured thinking, and high editorial standards
Experience in fintech or crypto scale-ups, with an existing network of relevant partners, publishers, and creators
Demonstrated ability to build and mentor a local team once traction is proven

Benefits

Comp & perks

Competitive compensation with performance bonus
Hybrid work
Dedicated learning budget
Regular team events

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketing strategycustomer experience optimizationdata-driven insightschannel mappingpersona developmenttargeting strategiesbrand reputation monitoringKPI trackingfinancial product launchcrypto user experience

Soft Skills

stakeholder managementanalytical mindsetbias for actionstructured thinkingteam buildingmentoringcross-functional collaborationcommunicationcultural relevancestrategic alignment