Product Marketing and Communications Specialist
Accelerated Focus
GTM Marketing Manager, Large/Key Account
Nexi Group
full-time
Posted on:
Origin: • 🇩🇰 Denmark
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Ready to Shape the Future of Digital Payments? Join Us in 2025. Think about how we live today: ordering sneakers from your phone, splitting a dinner bill in seconds, or tapping your card to hop on a train. These everyday moments are powered by digital payments, and we're one of the companies making it all happen behind the scenes. At Nexi, we’re on a mission to become Europe’s leading paytech. Following a transformative merger, we now span multiple countries, combining local expertise with the strength of a pan-European scale. 2025 is a pivotal year for us, full of exciting challenges, ambitious goals, and unprecedented opportunities to grow and shape the next generation of payment solutions. If you’re looking for a role where you can drive impact, work across geographies and teams, and bring to life bold marketing ideas, this could be the one. The Role: Vertical Marketing Manager – Hospitality We're seeking a creative and driven marketing professional to lead the end-to-end Marketing & Communication strategy for our Hospitality vertical across multiple European markets. Develop and execute the overall Marketing & Communication strategy for the Hospitality vertical, including yearly marketing plans and deliverables Own and lead go-to-market planning for new proposition launches, services, and key campaigns in close collaboration with Product, Sales, and Partner teams Foster strong relationships and collaboration with key partners ensuring strategic alignment and effective stakeholder management to drive vertical success. Conduct market research and analysis (e.g., trends, competitor insights, battle cards) to support Proposition and Sales teams Create compelling marketing content in English : sales decks, storytelling, videos, landing pages, brochures, and sales guides ; in collaboration with Proposition and Product teams Deliver thought leadership content and manage global advertising campaigns for the Hospitality vertical Coordinate the vertical’s social media presence and digital marketing efforts, in collaboration with Local Marketing and Global Brand & Comms teams Support local marketing teams to tailor and roll out campaigns aligned with local market needs and culture Drive content creation for local and regional events, including industry congresses, in close alignment with local marketing teams Produce customer success stories, testimonials, and videos for internal and external channels (e.g., website, social media) Build and run Business Academy sessions (Laka Insight, Laka Awards etc) for Sales, Product, and Pre-Sales teams on best practices, new solutions, and customer wins
Requirements
- 5+ years of experience in B2B marketing, vertical marketing, or communications, preferably within hospitality or payment verticals Experience from hospitality tech solutions (PMS, OBE etc.) and integrated payments (preferred) Ability to build and execute multi-channel marketing plans in a matrixed, international environment Experience creating and managing content and campaigns that resonate with sales teams and customers Strong communication and collaboration skills; ability to influence without formal authority Hands-on and delivery-oriented; able to move from strategy to execution Fluent in English (other European languages are a plus)
