Performance Marketing

• Launch, monitor, and optimize campaigns on Meta, LinkedIn, Google, and YouTube
• Support AI-driven campaigns like Meta ASC and Google PMax
• Track CPL and performance by region, audience, funnel stage, and creative
• Maintain UTM consistency and campaign tracking across GA4, ad platforms, and HubSpot
• Track CPL, CPA (App Start), CPA (Submit), and CPE (Enrollments)
• Monitor lead quality in HubSpot (NXU status, lead lifecycle stage, program of interest)
• Help maintain and improve weekly, monthly, and quarterly reporting dashboards
• Flag underperforming campaigns and propose corrective actions
• Support creative briefs for video, copy, static, and platform-specific formats
• Monitor creative performance by asset, message, format, and placement
• Provide structured testing recommendations across TOF, MOF, and BOF
• Assist with exploratory campaigns on TikTok, Reddit, Quora, Taboola, and programmatic
• Track CPL and lead quality from new sources
• Help assess whether new channels should scale or pause

Performance Marketing Manager

Paid Media Manager

PPC Lead Consultant

Manager, Paid Social

Coordinator, Paid Social

Lead Demand Generation Manager