National Chain Sales Manager – Convenience Stores

NewVine Employment Group

National Chain Sales Manager responsible for building and scaling presence in convenience retail. Driving strategic partnerships and optimizing channel strategies for growth.

Posted 4/30/2026full-timeRemote • California • 🇺🇸 United StatesSeniorLeadWebsite

About the role

Key responsibilities & impact

Build the Convenience Channel from the Ground Up: Develop and execute the national convenience channel strategy, including distribution, placement, pricing, and promotional plans.
Identify, prioritize, and secure new chain authorizations with national and regional convenience retailers.
Build relationships with key buyers, category managers, and decision-makers across the convenience landscape.
Establish scalable go-to-market strategies that accelerate growth.
Own Key Accounts End-to-End. Lead all aspects of strategic account management for national and regional convenience chains.
Pitch, negotiate, close, and expand new business opportunities.
Develop joint business plans that drive mutual growth and long-term partnerships.
Manage account performance, including revenue, profitability, velocity, promotions, and execution standards.
Strategic Leadership with Tactical Execution: Balance high-level strategic planning with day-to-day execution.
Conduct regular market and store visits to evaluate performance and identify opportunities.
Build channel playbooks for pricing, promotions, merchandising, and new product launches.
Ensure flawless execution from corporate agreements to store-level reality.
Drive Field Execution Partner with field teams, brokers, distributors, and DSD networks to maximize shelf presence and availability.
Audit stores, gather market intelligence, and resolve execution gaps quickly.
Monitor merchandising compliance, displays, and promotional effectiveness.
Continuously test, learn, and optimize programs in real time.
Data-Driven Growth Management: Use available data sources, including POS data, distributor reporting, store checks, and market insights, to guide decisions.
Track KPIs including distribution gains, velocity, sell-through, and promotional ROI.
Adapt strategy quickly to meet aggressive revenue and growth targets.
Provide regular performance updates and recommendations to senior leadership.
Team Building & Cross-Functional Collaboration: Build and lead a high-performing team to support customer growth and channel expansion.
Collaborate closely with founders, marketing, operations, supply chain, and finance teams.
Support customer needs while aligning internal resources for flawless execution.
Create repeatable systems and processes to scale the channel efficiently.

Requirements

What you’ll need

Legal authorization to work for any employer in the USA
7–10+ years of CPG sales experience with strong expertise in the convenience / C-store channel.
Proven track record of winning and growing a chain business from authorization to expansion and optimization.
Experience working with or alongside large beverage/snack systems such as PepsiCo, Coca-Cola, or similar organizations preferred.
Strong relationships within the convenience retail ecosystem.
Demonstrated ability to build processes, systems, and channels from scratch.
Entrepreneurial mindset with a strong hunter mentality.
Excellent negotiation, relationship management, and communication skills.
Comfortable working in an unstructured, high-growth startup environment.
Willingness to travel frequently and spend significant time in-market.

Benefits

Comp & perks

Health Insurance
401k plan

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

CPG salesaccount managementbusiness planningdata analysisKPI trackingnegotiationmarket intelligencemerchandising compliancepromotional planningstrategic planning

Soft Skills

relationship managementcommunicationteam buildingcross-functional collaborationentrepreneurial mindsetadaptabilityleadershipexecutionproblem-solvingnegotiation