Newsweek

Lead Generation Campaign Manager

Newsweek

full-time

Posted on:

Location Type: Remote

Location: Uruguay

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Job Level

Senior

About the role

  • Own the RFP pipeline: log RFPs, build proposals (CPA/CPC/CPM/hybrid pricing), maintain proposal tracking, conduct post-mortem analysis on lost bids.
  • Build and manage Unbounce landing pages — duplication, tag/tracker implementation, URL management, creative swaps, demo submissions.
  • Own the daily pacing sheet: MTD and yesterday's conversions/clicks, spend, margin, delivery flags (speed up / slow down), and resolution.
  • Manage media partner relationships — hold partners accountable to delivery commitments, negotiate optimization strategies.
  • Coordinate campaign launch readiness across client services, media partners, and internal teams — tags, approvals, reporting access.
  • Produce weekly and monthly performance reports: delivery vs. goals, spend efficiency, margin health, audience-level reporting.
  • Build and maintain operational playbooks and drive automation of pacing, reporting, and status tracking workflows.

Requirements

  • 3–5+ years in digital campaign management, ad operations, or media operations.
  • Proven ability to manage 10+ concurrent campaigns across the full lifecycle.
  • Experience with campaign platforms (LeadsPedia, Google Campaign Manager, or similar).
  • Strong working knowledge of landing page builders (Unbounce, Instapage, Leadpages, or similar).
  • Advanced Excel/Sheets — formulas, pivot tables, dashboards, pacing infrastructure.
  • Deep understanding of CPA, CPC, CPM pricing and how each affects delivery, margin, and revenue.
  • Experience managing media partner and vendor relationships.
  • Strong written and spoken English; ability to deliver updates and structured recommendations and presentations.
Benefits
  • Health insurance
  • Retirement plans
  • Paid time off
  • Flexible work arrangements
  • Professional development
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital campaign managementad operationsmedia operationscampaign managementlanding page buildersExcelformulaspivot tablesdashboardspacing infrastructure
Soft Skills
communicationnegotiationreportingpresentationaccountabilitycollaborationanalysisorganizationrecommendation deliveryperformance reporting