Lead Generation Campaign Manager

Newsweek

Lead Generation Campaign Manager managing campaign operations for Adprime. Focused on RFPs, landing pages, and campaign pacing.

Posted 4/6/2026full-timeRemote • 🇺🇾 UruguaySeniorWebsite

About the role

Key responsibilities & impact

Own the RFP pipeline: log RFPs, build proposals (CPA/CPC/CPM/hybrid pricing), maintain proposal tracking, conduct post-mortem analysis on lost bids.
Build and manage Unbounce landing pages — duplication, tag/tracker implementation, URL management, creative swaps, demo submissions.
Own the daily pacing sheet: MTD and yesterday's conversions/clicks, spend, margin, delivery flags (speed up / slow down), and resolution.
Manage media partner relationships — hold partners accountable to delivery commitments, negotiate optimization strategies.
Coordinate campaign launch readiness across client services, media partners, and internal teams — tags, approvals, reporting access.
Produce weekly and monthly performance reports: delivery vs. goals, spend efficiency, margin health, audience-level reporting.
Build and maintain operational playbooks and drive automation of pacing, reporting, and status tracking workflows.

Requirements

What you’ll need

3–5+ years in digital campaign management, ad operations, or media operations.
Proven ability to manage 10+ concurrent campaigns across the full lifecycle.
Experience with campaign platforms (LeadsPedia, Google Campaign Manager, or similar).
Strong working knowledge of landing page builders (Unbounce, Instapage, Leadpages, or similar).
Advanced Excel/Sheets — formulas, pivot tables, dashboards, pacing infrastructure.
Deep understanding of CPA, CPC, CPM pricing and how each affects delivery, margin, and revenue.
Experience managing media partner and vendor relationships.
Strong written and spoken English; ability to deliver updates and structured recommendations and presentations.

Benefits

Comp & perks

Health insurance
Retirement plans
Paid time off
Flexible work arrangements
Professional development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital campaign managementad operationsmedia operationscampaign managementlanding page buildersExcelformulaspivot tablesdashboardspacing infrastructure

Soft Skills

communicationnegotiationreportingpresentationaccountabilitycollaborationanalysisorganizationrecommendation deliveryperformance reporting