Digital P.R Specialist

Newsquest Media Group

Digital PR Specialist within LOCALiQ creating impactful PR campaigns and strategies for clients. Involves research, writing, pitching stories, and collaborating within a digital marketing team.

Posted 7/21/2026full-timeRemote • 🇬🇧 United KingdomMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing impactful digital PR campaigns, with strong research, writing, and communication skills. Proficient in managing multiple projects and building relationships with clients and media professionals.

Highest-signal resume keywords

Digital PR Campaign DevelopmentResearch and Data AnalysisWritten and Verbal CommunicationClient Relationship ManagementMicrosoft Office Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital PR CampaignsResearch-Based Story CreationData AnalysisPress Release WritingStory Pitching

Soft Skills

CreativityAttention to DetailProject ManagementRelationship Building

Industry Keywords

SEOMedia ContentOutreach StrategiesTrend TrackingClient Engagement

About the role

Key responsibilities & impact

Developing campaign ideas from scratch, working alongside the client’s SEO Analyst
Conducting research using multiple data sources
Speaking to clients to gather thoughts and quotes for inclusion in potential stories
Writing press releases and stories in flawless English
Pitching stories to journalists
Tracking news, events and wider media for relevant trends and opportunities
Following up with journalists and ensuring clients are accredited with backlinks
Tracking campaign progress and ensuring deadlines are met
Leading the ongoing development of outreach processes and strategies
Staying up to date with the latest developments in digital PR and outreach
Proactively identifying opportunities across all clients

Requirements

What you’ll need

Demonstrable experience creating impactful research-based, proactive or reactive digital PR campaigns across multiple industries
A high level of creativity with the ability to generate relevant and newsworthy stories
A strong understanding of news and media content, with regular engagement across formats
Excellent written and verbal communication skills with strong attention to detail
Strong research and data analysis skills to uncover relevant stories
The ability to manage multiple projects and priorities across different clients and industries
Confidence in building and managing relationships both internally and externally
Proficiency with Microsoft Office

Benefits

Comp & perks

Competitive salary
25 days holiday + bank holidays + your birthday off
Holiday buy scheme for extra flexibility
Structured career progression & ongoing training
Pension plan
Employee Helpline counselling and advice
Perks & discounts including:
Gym membership
Cycle to Work scheme
Eye care
Retail discounts
Team building days & annual volunteer charity day