Business Development Manager

Newsquest Media Group

Business Development Manager at LOCALiQ, supporting the Warrington Guardian through digital marketing. Engaging with SMEs across Cheshire to enhance their online presence and drive growth.

Posted 5/22/2026full-timeWarrington • 🇬🇧 United KingdomMid-LevelSenior💰 £35,000 per yearWebsite

About the role

Key responsibilities & impact

Drive business-to-business sales through a mix of telephone, video and face-to-face meetings with prospective clients across the wider Cheshire region
Deliver a consultative sales approach, identifying customer needs through effective questioning and discovery before recommending the most suitable digitally led solutions
Conduct thorough research into each client’s business or industry, ensuring proposals are relevant, tailored and commercially impactful
Maximise marketing spend within your territory by continually sourcing new and lapsed business opportunities
Maintain a high standard of account management, building strong relationships and providing excellent service at every stage of the customer journey
Grow your customer base through strategic territory planning, competitor awareness and proactive prospecting
Identify and pursue new business opportunities from inbound leads, referrals and self-sourced prospects
Consistently meet and exceed key performance indicators, including call volumes, meaningful conversations, booked meetings and timely follow-ups

Requirements

What you’ll need

Proven experience in B2B sales, ideally within a consultative or solution-based environment
A solid understanding of digital marketing products, including paid social, digital display, video and websites
Demonstrated success in outbound cold calling and lead generation
Confident and persuasive in securing new business over the phone, via video and in face-to-face meetings
Ability to grow and nurture existing client accounts, driving long-term value and retention
Highly customer-focused, with a strong commitment to delivering exceptional service
Knowledge of multimedia advertising is advantageous but not essential
Strong listening, questioning and problem-solving skills
Passion for local media and a genuine desire to help local businesses succeed
Ability to commute to the Warrington office and travel across the wider Cheshire region
Access to a vehicle for business use and a full UK driving licence

Benefits

Comp & perks

Competitive salary + uncapped commission
25 days holiday + bank holidays + your birthday off
Holiday buy scheme for extra flexibility
Structured career progression & ongoing training
Pension plan
Employee Helpline counselling and advice
Perks & discounts including:
Gym membership
Cycle to Work scheme
Eye care
Retail discounts
Team building days & annual volunteer charity day

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B salesconsultative salesdigital marketing productslead generationoutbound cold callingaccount managementterritory planningcustomer retentionmultimedia advertising

Soft Skills

customer-focusedstrong listening skillsquestioning skillsproblem-solving skillspersuasive communicationrelationship buildingstrategic thinkingproactive prospectingcommitment to service excellence

Certifications

full UK driving licence