Newsela

Product Marketing Manager

Newsela

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Salary

💰 $90,000 - $100,000 per year

Job Level

Mid-LevelSenior

About the role

  • Lead the development and execution of GTM plans for Social Studies and STEM content and feature releases.
  • Ensure alignment across Product, Sales, Marketing, and Customer Success to drive successful adoption.
  • Build differentiated messaging and value propositions for Social Studies and STEM that speak directly to K–12 district buyers and educators.
  • Maintain and evolve product positioning throughout the product lifecycle.
  • Create high-impact sales collateral, pitch decks, training resources, and competitive talking points.
  • Deliver product training to Sales and Customer Success teams to ensure they can effectively articulate our value.
  • Serve as the voice of the customer by synthesizing insights about buyer needs, market trends, and competitive intel.
  • Translate insights into actionable recommendations for product and marketing strategies.
  • Work closely with Product Managers to influence roadmap prioritization based on buyer and market needs.
  • Partner with the broader Marketing team on launch campaigns and marketing plans.

Requirements

  • 5+ years of Product Marketing experience, ideally in EdTech, educational publishing, or SaaS.
  • Deep familiarity with the K–12 education market; experience with curriculum and instructional challenges is a bonus.
  • Proven success leading go-to-market strategies and product launches.
  • Exceptional written and verbal communication skills.
  • Experience creating sales enablement tools and customer-facing content.
  • Strong analytical skills; comfortable interpreting market and customer data.
Benefits
  • Health & Wellness: Access to the world’s leading medical experts for healthcare (pets included!). Discounts and resources to stay healthy: mind, body, and soul.
  • Work From Home: Almost all of our roles are fully remote - tech stipend included!
  • Supporting ALL Families: Supplemental programs and time off to take care of your family and yourself.
  • Time Off: Flexible PTO to recharge, including Sabbatical Leave
  • Inclusive Experiences: Robust DEIB curriculum, Identity & Experience Groups (Affinity Groups + Employee Resource Group), Authentic & Transparent conversations with Executive Leadership Teams, and integration of DEIB lens across Talent lifecycle processes.
  • Professional Development: Holistic Learning & Development Programs that enable meaningful & inclusive experiences, programs that build future-focused competencies, cohort & community learning sessions that foster a sense of belonging, and individual development plans aligned with your personal and professional aspirations to turn goals into reality.
  • Make A Difference: No matter your role or department, the work you do each day helps share the future of education and improves the lives of students and teachers.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
Product MarketingGo-to-Market StrategiesSales Enablement ToolsMarket AnalysisContent CreationProduct PositioningCompetitive AnalysisTraining DevelopmentMessaging DevelopmentCurriculum Development
Soft skills
CommunicationCollaborationAnalytical ThinkingCustomer Insight SynthesisStrategic ThinkingInfluencingCreativityAdaptabilityLeadershipProblem Solving