Director of Product Marketing

Newrez LLC

Director of Product Marketing leading product positioning and go-to-market strategy. Collaborating across teams for enhanced customer experience in the mortgage sector at Newrez.

Posted 4/22/2026full-timeFort Washington • North Carolina, Pennsylvania, Washington • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

Own product positioning, value propositions, and core messaging across all mortgage products and programs including niche product teams: Affordable, Non-QM, Renovation, Builder, Condo, Diversity Lending, etc.
Translate complex product details into simple, actionable messaging for borrowers, loan officers, brokers, account executives, and B2B partners.
Partner closely with Direct to Consumer, Retail/JV and Wholesale Marketing Directors to support channel-specific sales enablement, marketing campaigns and initiatives.
Identify and pilot new and creative ways to distribute product messaging, including: Physical collateral (flyers, one-pagers, desk drops, mailers), Short-form and long-form video, SMS, and mobile-friendly formats, Event, roadshow, and in-person materials.
Execute go-to-market plans for product launches and enhancements, ensuring channel readiness and clarity.
Manage timelines, approvals, and coordination across Product, Legal, Compliance, Creative, and Channel Marketing.
Establish practical workflows, templates, and standards to improve speed, clarity, and consistency.
Serve as the primary marketing point of contact for product-related requests and launches.
Present to channel leaders, executive management with status updates on product launches, relevant campaign performance, content usage, conversion, portfolio and/or market opportunities, and other related metrics.
Operate with a strong bias toward action and problem-solving in a fast-paced environment.
Ability to effectively and accurately convey information to others.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, or related field required.
10+ years of experience in product marketing, channel marketing, or B2B/B2B2C marketing.
Mortgage or financial services experience required.
Demonstrated experience creating enablement materials for sales teams or external partners.
Prior people leadership or project leadership experience required.
Exceptional copywriting and storytelling skills.
Strong execution and project management capabilities.
Comfort testing new formats, channels, and distribution models.
Ability to balance creativity with regulatory and compliance requirements.
Highly collaborative with strong stakeholder management skills.
Data-informed decision-making mindset.
Comfortable working hands-on while influencing at a senior level.
Proficiency in Microsoft Office; familiarity with CRM and MarTech platforms a plus.

Benefits

Comp & perks

Medical, dental, and vision insurance
Health Savings Account with employer contribution
401(k) Retirement plan with employer match
Paid Maternity Leave/Parental Bonding Leave/Caregiver Leave
Adoption Assistance
Tuition & Certification reimbursement
Employee Mortgage Loan Program
The Newrez Employee Emergency and Disaster Fund is a program to support our team members experiencing hardships
1 company-paid Volunteer Time Off day (with over 40,000 volunteer hours contributed since our inception)
Matching Gifts Program - dollar-for-dollar up to $1,000
Access to grants, nonprofit resources, and volunteer opportunities
More than $6,000,000 donated since 2020
1 in 5 employees participates in at least one Employee Resource Group (ERG)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product marketingchannel marketingB2B marketingcopywritingstorytellingproject managementsales enablementdata-informed decision-makingregulatory compliancemarketing campaigns

Soft Skills

leadershipcollaborationstakeholder managementproblem-solvingcommunicationcreativityexecutiontimelinesscoordinationadaptability