Manager – Web Journey Optimization

Newrez LLC

Web Journey Optimization Manager focused on enhancing digital customer journeys at Newrez. Collaborating with SEO, UX, and analytics teams to optimize web experiences for mortgage services.

Posted 4/22/2026full-timeFort Washington • Pennsylvania, Washington • 🇺🇸 United StatesMid-LevelSenior💰 $90,200 - $158,040 per yearWebsite

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Own optimization or priority web journeys, including cloud pages, product pages, and entry points info form flow.
Identify friction, drop-off, and intent mismatches across journeys and translate them into prioritized opportunities.
Improve alignment between primary acquisition channels (Paid Search, Email, Organic/Website) and on-site experiences to strengthen message match and conversion.
Partner with Product and UX teams to evolve form entry experiences over time.
Implement an integrated SEO strategy in partnership with the SEO team to ensure web journeys support organic discovery and clear intent signaling.
Help align page structure, content hierarchy, and internal linking to support both rankings and conversion goals.
Balance on-site optimization efforts to avoid trade-offs between traffic quality and conversion performance.
Drive a mobile-first mindset across owned web experiences, with a focus on clarity, usability and speed.
Work with UX/UI to ensure layouts, content structure, and interactions reflect real customer behavior.
Surface mobile-specific insights that impact engagement and conversion.
Lead structured optimization efforts across journeys, including iterative improvements and targeted testing where appropriate.
Define hypotheses, success metrics, and learning goals prior to changes.
Balance near-term improvements with foundational journey enhancements.
Use analytics, behavioral data, and qualitative insights to inform decisions and prioritization.
Partner with Analytics to ensure journey performance, key actions, and attribution continuity are measured accurately.
Help surface tracking and attribution gaps that impact understanding of customer behavior across journeys.
Work closely with UX/UI, Product, Development, Analytics, SEO, Paid teams and partners.
Act as a bridge between marketing intent, search strategy, and on-site execution.
Communicate plans, progress, and learnings clearly to stakeholders and leadership.

Requirements

What you’ll need

Bachelor’s degree in marketing or related field.
5-8 years of experience in CRO, web optimization, digital experience, or growth focused roles.
Proven track record of running and implementing website A/B testing and experimentations.
Hands on experience improving conversion-focused pages and form-based journeys.
Working knowledge of SEO fundamentals as they relate to on-page experience and intent.
Strong understanding of mobile-first UX/UI and customer behavior.
Comfortable working with analytics, experimentation frameworks, and insight tools.
Strong communication and organizational skills.
Proficiency in Microsoft Office and analytics platforms.

Benefits

Comp & perks

Medical, dental, and vision insurance
Health Savings Account with employer contribution
401(k) Retirement plan with employer match
Paid Maternity Leave/Parental Bonding Leave/Caregiver Leave
Adoption Assistance
Tuition & Certification reimbursement
Employee Mortgage Loan Program
The Newrez Employee Emergency and Disaster Fund is a program to support our team members experiencing hardships
Newrez NOW: Through Newrez NOW, our Corporate Social Responsibility program, you’ll have opportunities to give back, lead, and make a difference.
1 company-paid Volunteer Time Off day (with over 40,000 volunteer hours contributed since our inception)
Matching Gifts Program - dollar-for-dollar up to $1,000
Access to grants, nonprofit resources, and volunteer opportunities
More than $6,000,000 donated since 2020
1 in 5 employees participates in at least one Employee Resource Group (ERG)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

CROweb optimizationA/B testingSEOmobile-first UX/UIanalyticsexperimentation frameworksconversion-focused pagesform-based journeysdata analysis

Soft Skills

communicationorganizationalcollaborationleadershipproblem-solvingprioritizationcritical thinkingadaptabilitystakeholder managementinsight generation