
Vice President – Marketing Analytics, Performance
Newrez LLC
full-time
Posted on:
Location Type: Hybrid
Location: Fort Washington • North Carolina • Pennsylvania • United States
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Job Level
About the role
- The VP Marketing Analytics & Performance leads the analytical foundation that powers Newrez’s growth engine.
- This role is responsible for developing the marketing measurement framework, providing key insights to inform model development and optimization.
- Conducting performance analysis, creating robust test framework and delivering insights that optimize acquisition, conversion, and ROI.
- The VP oversees analytics teams and partners closely with Product, Marketing, Sales, Technology and Data leadership to guide strategic decision making.
Requirements
- Bachelor’s degree in Marketing/Business Analytics, Data Science, Economics, or related field; advanced degree preferred.
- 12+ years of marketing analytics experience; 3–5+ years in a leadership role.
- Strong experience with performance analytics, data attribution and data science/modeling.
- Familiarity with modern data stacks, BI tools, and data science workflows.
- Proven ability to present and communicate complex analyses to senior leadership.
- Expertise in statistical modeling, data visualization, and marketing measurement.
- Proficiency in SQL, Python/R, and analytics platforms.
- Strong analytical and problem-solving skills; ability to translate data into actionable insights.
- High learning agility and ability to thrive in a fast-paced, dynamic environment.
- Strong verbal communication skills; strong writing and composition abilities.
- Strong interpersonal skills with the ability to develop and maintain effective relationships across the organization.
- Strong influencing and negotiation skills; consultative and collaborative work style.
- High degree of professional maturity, integrity, ability to maintain confidential data and information.
- High degree of business acumen; strong technical aptitude.
- Strong Microsoft Office skills.
Benefits
- Medical, dental, and vision insurance
- Health Savings Account with employer contribution
- 401(k) Retirement plan with employer match
- Paid Maternity Leave/Parental Bonding Leave/Caregiver Leave
- Adoption Assistance
- Tuition & Certification reimbursement
- Employee Mortgage Loan Program
- The Newrez Employee Emergency and Disaster Fund is a program to support our team members experiencing hardships
- 1 company-paid Volunteer Time Off day (with over 40,000 volunteer hours contributed since our inception)
- Matching Gifts Program - dollar-for-dollar up to $1,000
- Access to grants, nonprofit resources, and volunteer opportunities
- More than $6,000,000 donated since 2020
- 1 in 5 employees participates in at least one Employee Resource Group (ERG)
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
performance analyticsdata attributiondata sciencestatistical modelingdata visualizationSQLPythonRanalytics platformsmarketing measurement
Soft Skills
analytical skillsproblem-solving skillsverbal communicationwriting skillsinterpersonal skillsinfluencing skillsnegotiation skillsconsultative work stylecollaborative work stylebusiness acumen