Newrez LLC

Senior Director, Digital Customer Engagement Marketing

Newrez LLC

full-time

Posted on:

Location Type: Office

Location: Fort Washington • Pennsylvania • Washington • United States

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Salary

💰 $119,600 - $219,120 per year

Job Level

Senior

About the role

  • Develop and lead feature marketing roadmap for non-loan products.
  • Act as product marketing lead for non-loan/engagement-driving features, tools, and services, including Home Hub, mobile app, Rezi AI Chat – and more in the pipeline.
  • Develop and own value prop, messaging guidelines, targeting and segmentation to drive awareness, engagement, and usage or relevant features to the right audience at the right time.
  • Develop and lead integrated, personalized messaging roadmap for reinforcement (supporting, secondary, omnibus) outside of core engagement marketing communications.
  • Establish engagement value, usage benchmarks, and a measurement framework to set meaningful goals and understand impact.
  • Continuously refine and optimize program through rigorous testing & experimentation.
  • Lead omni-channel customer engagement marketing efforts across the business.
  • Lead omnichannel engagement marketing strategy across relevant audiences, with the goal of driving feature usage and brand love outside of and complementary to loan acquisition and retention efforts.
  • Create personalized journeys to drive key feature usage, NPS, customer satisfaction, and other prioritized goals.
  • Owned-Channel Strategy & Operations.
  • Define and lead CX digital strategy and roadmap for all owned digital marketing channels (owned display, mobile push, SMS).
  • Build a marketing roadmap balancing short-term experimentation, medium-term personalization, and long-term platform improvements.
  • Establish Customer KPIs and reporting cadence, build/enhance executive and tactical dashboards.
  • Continuously refine and optimize platform effectiveness through rigorous testing & experimentation.
  • Ability to effectively and accurately convey information to others.
  • Performs related duties as assigned by management.

Requirements

  • 10+ years of progressive experience in lifecycle marketing, customer engagement, or related leadership roles, preferably within consumer financial services, fintech, or enterprise-level B2C/B2B environments.
  • Proven track record of leading high-performing teams and delivering measurable impact across digital channels.
  • Deep expertise in owned-channel strategy, lifecycle marketing, personalization, and experimentation.
  • Strong understanding marketing technology and marketing analytics.
  • Experience managing large-scale budgets, vendor relationships, and cross-functional initiatives.
  • Bachelor’s degree required; advanced degree (MBA or related field) preferred.
Benefits
  • Medical, dental, and vision insurance
  • Health Savings Account with employer contribution
  • 401(k) Retirement plan with employer match
  • Paid Maternity Leave/Parental Bonding Leave/Caregiver Leave
  • Adoption Assistance
  • Tuition & Certification reimbursement
  • Employee Mortgage Loan Program
  • The Newrez Employee Emergency and Disaster Fund is a program to support our team members experiencing hardships
  • Newrez NOW: Through Newrez NOW, our Corporate Social Responsibility program, you’ll have opportunities to give back, lead, and make a difference.
  • 1 company-paid Volunteer Time Off day (with over 40,000 volunteer hours contributed since our inception)
  • Matching Gifts Program - dollar-for-dollar up to $1,000
  • Access to grants, nonprofit resources, and volunteer opportunities
  • More than $6,000,000 donated since 2020
  • 1 in 5 employees participates in at least one Employee Resource Group (ERG)
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
lifecycle marketingcustomer engagementpersonalizationexperimentationowned-channel strategymarketing technologymarketing analyticsbudget managementcross-functional initiativesdigital marketing
Soft Skills
leadershipcommunicationteam managementstrategic thinkinganalytical skillsproblem-solvingcreativityadaptabilitycollaborationcustomer focus
Certifications
Bachelor's degreeMBA