Marketing Coordinator
Newrez LLC
full-time
Posted on:
Location Type: Office
Location: Fort Washington • Pennsylvania • Texas • United States
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Tech Stack
About the role
- Exceed the expectations of our residential mortgage borrowers & business partners through superior service, simple processes, and effective communications
- Develop and execute servicing campaigns (transactional and marketing) for various audiences, ensuring alignment with brand guidelines and campaign objectives
- Collaborate cross-functionally to gather campaign data and translate key insights to provide strategic recommendations to optimize email content, send frequency, and delivery timing based on data-driven performance metrics
- Develop personalized scripting for servicing videos to enhance engagement
- Perform quality assurance checks on email templates, video scripts, FAQs, and landing pages to ensure accuracy and functionality
- Manage partnerships for servicing content on digital platforms including websites and self-service hubs for engagement and future strategic initiatives
- Contribute to broader marketing efforts by supporting segmentation strategies and multi-channel planning, including direct mail, social media, onboarding programs, servicing transfers, and integrated surveys
- Conduct competitor analysis to uncover consumer trends and support advisory services with actionable insights for email and digital platforms
- Performs related duties as assigned by management.
Requirements
- Bachelor’s degree in marketing, digital marketing, integrated marketing communications preferred
- 2-5 years' experience in a data driven marketing role
- Detailed oriented
- Content writing and editing skills
- Knowledge of homeowner segmentation and personalization techniques
- Basic understanding of branding and design principles for email layouts
- Familiarity with compliance standards and legal review processes
- Awareness of A/B testing methodologies and campaign optimization strategies
- Understanding of data analytics and key email metrics (open rates, CTOR)
- Experience with marketing automation platforms (Salesforce Marketing Cloud)
- Excellent organization and time management skills
- Strong Microsoft Office Skills.
Benefits
- Medical, dental, and vision insurance
- Health Savings Account with employer contribution
- 401(k) Retirement plan with employer match
- Paid Maternity Leave/Parental Bonding Leave
- Pet insurance
- Adoption Assistance
- Tuition reimbursement
- Employee Loan Program
- The Newrez Employee Emergency and Disaster Fund is a new program to support our team members
- Newrez NOW: Our Corporate Social Responsibility program, Newrez NOW, empowers employees to become leaders in their communities through a robust program that includes volunteering, philanthropy, nonprofit grants, and more
- 1 Volunteer Time Off (VTO) day, company-paid volunteer day where all eligible employees may participate in a volunteer event with a nonprofit of their choice
- Employee Matching Gifts Program: We will match monetary employee donations to eligible non-profit organizations, dollar-for-dollar, up to $1,000 per employee
- Newrez Grants Program: Newrez hosts a giving portal where we provide employees an abundance of resources to search for an opportunity to donate their time or monetary contributions
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
data driven marketingcontent writingeditinghomeowner segmentationpersonalization techniquesbranding principlesA/B testingcampaign optimizationdata analyticsemail metrics
Soft Skills
detail orientedorganizationtime managementeffective communicationcollaborationstrategic recommendationsquality assuranceengagement enhancementcompetitor analysisinsight generation
Certifications
Bachelor’s degree in marketingBachelor’s degree in digital marketingBachelor’s degree in integrated marketing communications