NewRetirement

Email Marketing Manager

NewRetirement

contract

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $8,000 - $10,000 per month

About the role

  • Develop and execute Boldin’s email marketing strategy to enhance customer engagement and retention.
  • Audit existing customer journey and nurture streams for and provide recommendations for how to improve.
  • Create and manage email marketing campaigns, including automated workflows, newsletters, and promotional emails.
  • Work with product marketing partners to identify key moments in the customer journey to effectively leverage the email channel and influence behavior.
  • Develop campaigns, triggered flows, and promotions that deliver against revenue, conversion, engagement and retention goals.
  • Design and implement A/B testing strategies to optimize open rates, click-through rates, and conversion metrics.
  • Clearly communicate insights and recommendations to the team backed by data.
  • Collaborate with the content and design teams to craft compelling email copy and visuals that align with Boldin’s brand voice.
  • Analyze campaign performance data, generate insights, and create actionable recommendations for improvement.
  • Create and own the email marketing calendar, ensuring alignment with product launches, promotions, and key business initiatives.
  • Ensure compliance with email marketing laws and regulations, including CAN-SPAM and GDPR.
  • Stay informed on industry trends and emerging email marketing tools to maintain Boldin’s competitive edge.

Requirements

  • Bachelor’s degree in Marketing, Communications, or a related field.
  • 3+ years of demonstrated success in a CRM or customer journey-focused role within marketing.
  • Proficiency in email marketing platforms (ActiveCampaign) and CRM systems.
  • Strong understanding of email marketing metrics and analytics tools.
  • Exceptional writing and editing skills with attention to detail.
  • Knowledge of HTML/CSS for email design is a plus.
  • Experience with audience segmentation and personalization strategies.
  • Highly organized, with the ability to manage multiple campaigns and deadlines.
  • A collaborative mindset and a passion for delivering exceptional customer experiences.
Benefits
  • We are committed to providing reasonable accommodations for applicants with differing abilities throughout the recruitment process.
  • Flexible work arrangements
  • Opportunities for professional development

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
email marketing strategyA/B testingHTMLCSSaudience segmentationpersonalization strategiesemail marketing metricsanalytics toolsautomated workflowscampaign performance analysis
Soft skills
exceptional writingediting skillsattention to detailhighly organizedcollaborative mindsetcustomer experience focus