NewRetirement

Social Media Manager

• Own and grow Boldin’s social presence
• Manage and execute posting across YouTube, Facebook, Instagram, TikTok, X, and LinkedIn
• Develop and maintain a cross-platform content calendar aligned with brand, product, and growth priorities
• Ensure consistency in voice, tone, and messaging across all channels
• Create high-performing, shareable content
• Write and produce posts that educate, inspire, and spark conversation
• Translate financial concepts into clear, compelling, culturally relevant content
• Identify and execute on trends, formats, and narratives that drive virality
• Partner with video and design to create engaging short-form and long-form content
• Actively manage comments, conversations, and community interactions
• Build a sense of participation, not just broadcasting
• Track and improve key metrics: follower growth, engagement rates, reach, shares, saves
• Test and iterate on formats, hooks, timing, and messaging
• Deliver weekly, monthly, and quarterly reports on traffic and funnel performance for social channels

Senior Social Media Strategist