NewRetirement

Email Marketing Manager

• Develop and execute Boldin’s email marketing strategy to enhance customer engagement and retention.
• Audit existing customer journey and nurture streams for and provide recommendations for how to improve.
• Create and manage email marketing campaigns, including automated workflows, newsletters, and promotional emails.
• Work with product marketing partners to identify key moments in the customer journey to effectively leverage the email channel and influence behavior.
• Develop campaigns, triggered flows, and promotions that deliver against revenue, conversion, engagement and retention goals.
• Design and implement A/B testing strategies to optimize open rates, click-through rates, and conversion metrics.
• Clearly communicate insights and recommendations to the team backed by data.
• Collaborate with the content and design teams to craft compelling email copy and visuals that align with Boldin’s brand voice.
• Analyze campaign performance data, generate insights, and create actionable recommendations for improvement.
• Create and own the email marketing calendar, ensuring alignment with product launches, promotions, and key business initiatives.
• Ensure compliance with email marketing laws and regulations, including CAN-SPAM and GDPR.
• Stay informed on industry trends and emerging email marketing tools to maintain Boldin’s competitive edge.