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NewGen

Social Strategy Lead

NewGen

Social Strategy Lead managing social media presence for a fast-growing social casino brand across multiple platforms. Driving community engagement and optimizing content strategies for brand growth.

Posted 7/8/2026contractManchester • 🇬🇧 United KingdomSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in social media strategy and multi-platform management, with a strong focus on data-driven decision-making and community engagement. Capable of building processes and frameworks that enhance content quality and operational efficiency.

Highest-signal resume keywords
Social Media StrategyMulti-Platform ManagementContent Calendar DevelopmentData-Driven Decision MakingCreative Brief Writing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Social Media StrategyContent DevelopmentPerformance Metrics AnalysisContent Review ProcessesCommunity Engagement
Soft Skills
CollaborationCommunicationCreativityProblem-Solving
Tools & Technologies
InstagramTikTokFacebookYouTubeX/TwitterRedditDiscord
Industry Keywords
User-Generated ContentBrand ComplianceContent OptimizationCreative BriefsOperating Rhythm

About the role

Key responsibilities & impact
  • Own the social presence end-to-end across seven platforms: Instagram, TikTok, Facebook, YouTube, X/Twitter, Reddit, and Discord
  • Define the role of each channel, the content mix, and how the seven platforms work together
  • Build the operating rhythm: briefing templates, approval flows, publishing checklists, and content review processes
  • Act as the quality gate before anything goes live — strategically sound, on-brand, compliant, and built for the platform
  • Own weekly and monthly reporting across all platforms, run structured content experiments, and use the data to optimize performance
  • Drive a community-first content philosophy — UGC, fan-generated narratives, rapid-response cultural moments, and platform-native creativity

Requirements

What you’ll need
  • 3+ years of social media strategy experience, with brand-side or agency-side ownership of a multi-platform presence
  • Proven ability to build processes and operating rhythms — briefing frameworks, content calendars, review flows — from scratch
  • Deep platform knowledge across at least five of the seven channels, including Instagram, TikTok, and at least one community platform (Discord or Reddit)
  • Experience writing clear, actionable creative briefs that produce strong output from designers, writers, and video editors
  • A data-driven approach — you use performance metrics to make decisions, not just reports

Benefits

Comp & perks
  • Flexible work arrangements
  • Professional development opportunities