Social Director

NewGen

Social Strategist leading influencer strategy at global social creative agency. Developing and implementing social-first strategic platforms and mentoring team members.

Posted 5/9/2026full-timeNew York City • New York • 🇺🇸 United StatesLead💰 $120,000 - $150,000 per yearWebsite

About the role

Key responsibilities & impact

Lead Social & Influencer Strategy
Lead strategic ideation across social, influencer/creator, and go-to-market initiatives for key client accounts
Develop social-first strategic platforms that clearly define audience, role of channels, creative territories, and success metrics
Act as a strategic lead within cross-functional teams, partnering closely with creative, influencer, account, production, and D&I teams to shape integrated social responses
Translate strategic platforms into practical outputs, including: Social & channel strategies Influencer/creator strategies Messaging frameworks Campaign structures & always-on planning Creative and content strategies
Define audience targets using primary research (surveys, interviews) and syndicated tools (e.g. GWI)
Partner with the Data & Insights team to: Brief research needs clearly and early
Translate research findings into actionable insights and strategic implications
Lead strategic research projects such as: Concept & message testing Social listening Trend spotting Audience segmentation & need-state mapping
Own the development of clear, inspiring creative briefs for social and influencer work — setting direction, not just background
Lead structured, well-facilitated brainstorms that help teams arrive at stronger, more social-native ideas
Review creative work, content calendars, and influencer outputs consistently to ensure: Strategic alignment Platform relevance Cultural and social credibility
Define KPIs and measurement frameworks aligned to social and influencer objectives (not just vanity metrics)
Partner with analytics and account teams to: Analyze campaign and full-year performance
Identify learnings and optimisation opportunities
Make clear, data-backed strategic recommendations
Review and approve monthly performance reports, ensuring insights are meaningful and actionable
Support and help lead new business pitches, spearheading social and influencer strategy
Help establish and evolve social-first strategic principles and best practices across the agency, setting a clear standard for how social and influencer strategy is developed and delivered
Be a trusted strategic voice internally, able to challenge work constructively, align stakeholders, and keep social strategy focused, practical, and culturally relevant

Requirements

What you’ll need

6–9+ years of experience in social strategy, digital strategy, or integrated strategy roles
Deep expertise across major social platforms (TikTok, Instagram, YouTube, X, Reddit, Discord etc.)
Strong experience developing influencer and creator strategies
Comfort building data-led strategies using research and performance insights
Proven experience briefing creative teams and shaping social-first ideas
Experience leading brainstorms and strategic workstreams independently
Ability to balance big-picture thinking with practical execution
Strong presentation and storytelling skills
Experience mentoring or managing junior strategists
Agency experience, ideally in a fast-paced, social-first environment
Knowledge of gaming and creator culture is a plus

Benefits

Comp & perks

Highly competitive
30 Days Holiday (not including Federal Holidays), inclusive of reset below
Reset policy – Up to 10 additional non-contractual rest days (full details in the Reset Policy; may be amended or withdrawn at any time)
Birthday leave – An additional paid day off on your birthday
Holiday shutdown – Company-wide closure at year-end; some annual leave may be reserved to cover the period, though the Company may also grant discretionary additional paid leave
Health Care Plan (Medical, Dental & Vision)
Retirement Plan (401k, IRA)
Paid Time Off (Sick & Public Holidays)
Family Leave (Maternity, Paternity)
Training & Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

social strategydigital strategyinfluencer strategyaudience segmentationcampaign structurescreative briefsKPI definitiondata-led strategiessocial listeningtrend spotting

Soft Skills

strategic thinkingpresentation skillsstorytelling skillsmentoringcollaborationbrainstormingcommunicationleadershipanalytical thinkingstakeholder alignment