Vice President, Performance Marketing

Newfold Digital

Vice President of Performance Marketing at Newfold Digital leading digital customer acquisition efforts. Responsible for strategy, revenue growth, and customer lifetime value across various platforms.

Posted 7/29/2026full-timeRemote • 🇺🇸 United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in performance marketing strategy, customer acquisition, and revenue growth for subscription-based businesses. Proven ability to lead high-performing marketing teams and optimize marketing efficiency through data-driven decision-making.

Highest-signal resume keywords

Performance Marketing StrategyCustomer Acquisition GrowthPaid Media ManagementMarketing AnalyticsLeadership of Marketing Organizations

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Performance MarketingGrowth MarketingDigital AcquisitionCustomer Acquisition EconomicsGoogle AdsMetaProgrammatic MediaAttributionData ScienceMarketing Efficiency Metrics

Soft Skills

LeadershipCommunicationExecutive Stakeholder Management

Certifications & Qualifications

Bachelor's Degree in BusinessBachelor's Degree in MarketingBachelor's Degree in TechnologyBachelor's Degree in Economics

Industry Keywords

CACLTVROASLTV:CAC RatioPayback PeriodRecurring-Revenue BusinessesCustomer Lifetime ValueMarketing-Driven RevenueCustomer QualityProduct Adoption

About the role

Key responsibilities & impact

Define and execute the performance marketing strategy aligned to Network Solutions' growth objectives.
Own customer acquisition growth across all paid digital channels.
Develop scalable acquisition strategies that drive profitable revenue growth while maintaining healthy CAC-to-LTV economics.
Identify new channels, technologies, partnerships, and targeting opportunities to improve acquisition efficiency and scale.
Drive innovation across paid media, audience development, and conversion optimization initiatives.
Own marketing-driven customer acquisition, revenue growth, and contribution to annual recurring revenue (ARR).
Partner with various teams to improve customer quality, product adoption, and long-term retention.
Optimize media investment based on incremental revenue impact and customer profitability rather than channel-level efficiency alone.
Develop strategies that increase new customer acquisition while improving marketing efficiency and revenue quality.
Lead and develop a high-performing performance marketing organization.
Manage agency relationships, media partners, and external vendors as needed.

Requirements

What you’ll need

Bachelor's degree in Business, Marketing, Technology, Economics, or a related discipline.
15+ years of experience in performance marketing, growth marketing, digital acquisition, or revenue marketing leadership.
7+ years leading large, high-performing marketing organizations.
Demonstrated ownership of significant paid media budgets and marketing-driven revenue.
Demonstrated success leading acquisition and growth programs for subscription-based digital businesses with accountability for revenue growth, customer acquisition economics, customer lifetime value, and marketing efficiency.
Proven success scaling customer acquisition for subscription-based or recurring-revenue businesses.
Deep expertise across Google Ads, Meta, programmatic media, affiliates, attribution, and marketing analytics.
Strong understanding of customer acquisition economics, including CAC, LTV, ROAS, LTV:CAC ratio, payback period, and marketing efficiency metrics.
Experience leveraging experimentation, personalization, and data science to drive growth.
Exceptional leadership, communication, and executive stakeholder management capabilities.

Benefits

Comp & perks

Health Insurance
HSA
Medical
Dental
Vision
Matching 401K
Life/AD&D/STD/LTD
Tuition Reimbursement
Pet Insurance
Generous vacation policy