Senior Product Marketing Manager, Advanced Hosting

Newfold Digital

Senior Product Marketing Manager leading positioning and growth of advanced hosting solutions for Bluehost. Collaborating across Product, Sales, and Growth Marketing teams to drive adoption and revenue.

Posted 7/29/2026full-timeRemote • 🇺🇸 United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in product marketing for advanced hosting solutions, with a strong focus on translating technical features into customer value and driving product adoption. Proven ability to collaborate cross-functionally and leverage data insights to inform strategic decisions.

Highest-signal resume keywords

Product MarketingGrowth MarketingSaaS ExperienceAnalytical MindsetCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product PositioningGTM StrategyMarket ResearchData AnalysisContent Development

Soft Skills

Stakeholder ManagementCommunication SkillsCustomer Advocacy

Industry Keywords

VPSCloud HostingDedicated HostingTechnical ProductsPricing Strategy

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Define and evolve positioning for advanced hosting products (VPS, Dedicated, Cloud)
Translate technical features (performance, scalability, security) into clear customer value
Develop differentiated messaging against key competitors
Lead end-to-end GTM for new product launches, enhancements, and pricing/packaging changes
Define target segments (developers, agencies, SMBs scaling online) and use cases
Partner with Growth and Demand Gen teams to bring campaigns to life
Drive upgrade and expansion strategy from shared hosting to advanced solutions
Optimize conversion across the funnel (site, landing pages, in-product upsell)
Partner with Sales to support high-value deals and improve win rates
Develop high-impact content (landing pages, product pages, comparison pages, sales decks)
Equip Sales and Support teams with clear messaging and objection handling
Create competitive battlecards and product narratives
Conduct market, customer, and competitive research to inform strategy
Gather insights from usage data, customer feedback, and win/loss analysis
Influence product roadmap based on market needs
Partner closely with Product, Engineering, Sales, and Customer Success
Align pricing, packaging, and promotional strategy across teams
Act as the voice of the customer within the organization

Requirements

What you’ll need

6–10+ years in product marketing, growth marketing, or related roles
Experience with SaaS, hosting, cloud, or technical products
Strong ability to translate technical concepts into customer-friendly messaging
Experience driving product adoption, upgrades, or revenue growth
Analytical mindset with experience using data to inform decisions
Strong cross-functional collaboration and stakeholder management skills
Preferred Qualifications: Experience marketing VPS, cloud infrastructure, or developer-focused products
Familiarity with hosting competitors and ecosystem (e.g., cloud providers, CMS platforms)
Exposure to pricing and packaging strategy

Benefits

Comp & perks

Health Insurance options to fit you
HSA
Medical
Dental
Vision
Matching 401K
Life/AD&D/STD/LTD
Tuition Reimbursement
Pet Insurance
Generous vacation policy
Work-life balance
Diversity and inclusion programs
Learning and development opportunities
Affinity groups for networking