Vice President – Cross-Sell

Newfold Digital

Vice President of Cross-Sell at Newfold Digital unlocking revenue growth through customer expansion. Driving cross-sell strategies and expanding wallet share within the existing customer base.

Posted 7/28/2026full-timeRemote • 🇺🇸 United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing cross-sell strategies to drive revenue growth and customer retention. Proficient in customer segmentation, data analysis, and collaboration across sales, product, and customer success teams.

Highest-signal resume keywords

Cross-Sell Strategy DevelopmentRevenue Growth LeadershipCustomer Segmentation ModelsData Analysis and Funnel AnalysisSaaS and Subscription Business Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Revenue GrowthCross-Sell ProgramsCustomer Data AnalysisSegmentation ModelsFunnel Analysis

Soft Skills

CollaborationLeadership

Industry Keywords

SaaSDigital ProductsMulti-Product SubscriptionPE-Environment Experience

About the role

Key responsibilities & impact

Unlock a significant revenue growth lever by expanding wallet share within the existing customer base
Design and execute cross-sell motions that drive adoption of adjacent products and services
Increase LTV and reduce churn through deeper customer relationships
Develop and own the company's cross-sell strategy, identifying highest-value product pairing opportunities
Build customer segmentation models prioritizing cross-sell targeting based on propensity to buy
Partner with Business Analytics to instrument and measure cross-sell performance across segments
Own cross-sell revenue targets and work cross-functionally with Sales, Customer Success, and Product to hit them
Create training, playbooks, and incentive structures aligning broader sales org to cross-sell goals
Report cross-sell performance against growth targets to CEO and PE sponsors

Requirements

What you’ll need

10+ years in revenue growth, sales, or customer expansion roles
4+ years in leadership
Track record of building cross-sell or expansion revenue programs from concept to meaningful scale
Analytically strong — comfortable with customer data, segmentation models, and funnel analysis
Experience in SaaS, digital products, or multi-product subscription businesses preferred
Collaborative by nature: able to align Sales, Product, CS, and Marketing without direct authority
PE-environment experience or similar high-accountability growth setting a plus

Benefits

Comp & perks

Health Insurance options
HSA
Medical
Dental
Vision
Matching 401K
Life/AD&D/STD/LTD
Tuition Reimbursement
Pet Insurance
Generous vacation policy