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Marketing Programs Manager
Newfold DigitalMarketing Programs Manager for Bluehost driving marketing and sales growth through cross-GTM programs. Managing the marketing portfolio and operational excellence across the organization.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Marketing Portfolio Management, strategic initiative execution, and cross-functional collaboration. Proven ability to communicate effectively with executive leadership and optimize marketing workflows in fast-paced environments.
Highest-signal resume keywords
Marketing Portfolio ManagementCross-Functional Initiative ManagementExecutive CommunicationStrategic Initiative ExecutionDigital Marketing Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Project ManagementStrategic PlanningWorkflow OptimizationData AnalysisPresentation Building
Soft Skills
Excellent CommunicationStorytellingFacilitationOrganizational Skills
Tools & Technologies
Executive DashboardsMarketing Automation Tools
Certifications & Qualifications
Bachelor's Degree in BusinessMBA from a Top-Tier Program
Industry Keywords
SaaSTechnologyDigital MarketingManagement ConsultingAI Transformation
About the role
Key responsibilities & impact- Maintain a comprehensive view of all Marketing initiatives, including strategic initiatives, GTM programs, and ongoing operational work.
- Develop marketing portfolio management processes that balance capacity, priorities, and business objectives.
- Partner with Marketing leadership to prioritize work based on business impact, resource availability, and organizational goals.
- Identify dependencies, resource constraints, and execution risks across teams.
- Lead and coordinate execution for complex initiatives involving Marketing, Sales and Partner/Channels.
- Design scalable planning and execution processes that improve organizational efficiency.
- Continuously evaluate and optimize marketing workflows.
- Communicate initiatives via compelling presentations with crisp storytelling.
- Build executive dashboards that provide visibility into the marketing portfolio.
- Support quarterly planning and business reviews.
Requirements
What you’ll need- Bachelor's degree in Business, Marketing, Project Management, or related field
- MBA from a top-tier program
- 7+ years of experience across Strategy, Marketing Operations, or Program Management
- Demonstrated success managing multiple cross-functional initiatives simultaneously
- Excellent storyteller and presentation building capability
- Experience working with executive leadership
- Excellent communication, facilitation, and organizational skills
- Experience in SaaS, technology, or digital marketing organizations or top-tier Management Consulting firms
- Experience in fast-moving organizations and/or experience supporting AI transformation or digital modernization initiatives.
Benefits
Comp & perks- Excellent Health Insurance options to fit you
- HSA
- Medical
- Dental
- Vision
- Matching 401K
- Life/AD&D/STD/LTD
- Tuition Reimbursement
- Pet Insurance
- Generous vacation policy