Event Marketing Manager

Newfold Digital

Event Marketing Manager at Bluehost managing sponsored events and proprietary event programs for demand generation. Collaborating across teams to elevate brand presence and pipeline development through strategic events.

Posted 7/20/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in event marketing and management, with a focus on demand generation, lead capture, and pipeline development. Proven ability to design and execute proprietary events while managing vendor relationships and cross-functional collaboration.

Highest-signal resume keywords

Event MarketingDemand GenerationLead Capture StrategyOn-Site ProductionVendor Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Event ManagementLead GenerationMQL DefinitionSQL DefinitionNegotiationBooth LogisticsProduction PlanningPipeline ReportingContract ManagementProgram Ownership

Soft Skills

Self-DirectedCollaborativeProblem-Solving

Industry Keywords

Sponsored EventsDemand-Generation PlaybookEvent PilotsCross-Functional PlanningExecutive Experiences

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Own the top-tier sponsored event portfolio end-to-end: evaluate opportunities against a demand-generation and pipeline bar, negotiate sponsorships, define the engagement strategy, and personally lead the biggest moments on the ground
Design and launch new proprietary Bluehost branded events (demand gen and community events, roadshows, agency programs, executive series, hosted meetups) and building the demand-generation playbook
Own the lead-generation motion at every event: capture strategy, scanner and form setup, sales handoff, MQL and SQL definition, and post-event nurture in partnership with marketing operations
Build the framework for testing into new and emerging verticals: run fast, low-cost event pilots in new product-market bets, evaluate lead-quality and pipeline signal, and scale investment where a vertical starts working
Partner closely with the internal and external teams to ensure that segments plan plug cleanly into the broader event calendar; own the seams so nothing falls between programs
Run on-site production for major moments: booth design, run-of-show, staffing, partner activations, executive experiences, and post-event follow-through
Set the demand-generation and ROI bar for the in-person event program: cost per lead, MQL contribution, and sourced or influenced pipeline; own the metrics conversation with leadership
Build and manage the vendor bench: booth builders, event producers, AV and creative partners
Represent the field team in cross-functional planning with sales, demand generation, product marketing, and partnerships
Travel domestically as the event calendar requires

Requirements

What you’ll need

4-6 years in event marketing, field marketing, or event management, with clear ownership of programs (not just execution support)
Hands-on ownership of a full sponsored event portfolio or a large signature event, end-to-end.
Track record of driving measurable demand-generation and pipeline outcomes from events: leads captured, MQLs generated, sourced or influenced pipeline
Experience designing and producing proprietary or owned events, not only booth execution at third-party shows
Strong on-site production instincts: booth logistics, run-of-show, staffing, day-of troubleshooting
Sharp negotiation and vendor management chops; comfortable driving contracts through legal and procurement
Comfort partnering with sales and demand-generation teams on lead handoff, qualification, and pipeline reporting
Self-directed and comfortable operating alongside a contractor peer on a growing team
Willing and able to travel heavily (domestic US)

Benefits

Comp & perks

Excellent Health Insurance options to fit you
HSA
Medical
Dental
Vision
Matching 401K
Life/AD&D/STD/LTD
Tuition Reimbursement
Pet Insurance
Generous vacation policy