Principal Product Manager – AI Websites

Newfold Digital

Principal Product Manager responsible for AI website creation strategy and execution at Bluehost. Leading cross-functional teams to enhance customer online presence and streamline website building processes.

Posted 6/27/2026full-timeRemote • 🇺🇸 United StatesLead💰 $135,000 - $170,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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The ideal candidate must demonstrate strong product management capabilities, effectively integrating AI technologies into user-friendly workflows while driving customer engagement and satisfaction. A strategic mindset combined with a deep understanding of web presence and experience design is essential for success in this role.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product ManagementAI IntegrationUser Experience DesignWorkflow SimplificationConversion Rate OptimizationAPI ManagementSite Creation MetricsCustomer Journey MappingPrototypingVendor Management

Soft Skills

Excellent CommunicationCross-Functional CollaborationSelf-DirectedOutcome-OrientedStrategic ThinkingCuriosityLeadershipProblem SolvingAdaptabilityAutonomy

Industry Keywords

Web PresenceWebsite BuildersDigital PresenceAI-Powered FeaturesDesign SystemsCustomer SatisfactionSite Creation AdoptionMobile ResponsivenessContent ManagementCustomer Feedback

About the role

Key responsibilities & impact

Product strategy and roadmap for AI-powered website creation and the end-to-end site building experience
Ownership of the full customer journey—from intent capture through AI generation, editing, publishing, and iteration
Integration and ongoing management of AI and third-party vendors powering site generation, design systems, and content
Definition of experience standards for AI-generated sites, including layout quality, content defaults, personalization, and mobile responsiveness
Partnering with engineering and design to translate AI capabilities into simple, guided workflows customers can succeed with immediately
Driving site creation activation and completion, ensuring customers move from start to published site with confidence
Establishing success metrics such as site creation completion rate, time-to-publish, retention, and customer satisfaction
Coordinating dependencies and priorities across Product, Engineering, Design, Legal, and GTM for AI-powered features
Leading launches and improvements that materially increase site creation adoption and long-term retention
Providing clear updates to leadership on roadmap progress, tradeoffs, and outcomes
Acting as a product quality bar-raiser, ensuring AI-generated experiences feel cohesive, on-brand, and production-ready

Requirements

What you’ll need

8+ years of product management experience, with ownership of complex, customer-facing products
A curiosity for keeping up with the latest AI trends and how they apply to web creation and online presence
Currently evolving into the Product Manager of the future by leveraging AI tooling and prototyping concepts
Deep knowledge of the web presence industry—website builders, hosting, and online digital presence
Strong product intuition around experience design, workflow simplification, and usability, especially in creation tools
Proven experience building products on top of third-party platforms or vendor ecosystems
Experience with design concepts, user flows, and conversion rate optimization
Comfort partnering with engineering on AI integration constraints, API limitations, reliability, and scale
Excellent written and verbal communication skills, especially when aligning cross-functional teams
Highly self-directed, outcome-oriented, and comfortable operating with senior-level autonomy
Ability to think strategically while staying close to real customer usage and feedback

Benefits

Comp & perks

Health Insurance options to fit you
HSA
Medical
Dental
Vision
Matching 401K
Life/AD&D/STD/LTD
Tuition Reimbursement
Pet Insurance
Generous vacation policy