Senior Performance Media Manager

Newfold Digital

Senior Performance Media Manager overseeing omni-channel media strategy and buying at Bluehost. Responsible for driving customer acquisition and revenue growth through innovative media campaigns.

Posted 6/23/2026full-timeRemote • 🇨🇦 CanadaSenior💰 $100,000 - $115,000 per yearWebsite

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Lead omni-channel media strategy and buying across paid social, programmatic display, video, CTV, and audio channels
Develop and manage campaign briefs, media plans, and RFP processes for brand and performance initiatives
Oversee creative strategy in partnership with internal creative teams and external agencies, ensuring campaigns are refreshed regularly and optimized based on performance learnings
Test and scale new creative formats (e.g., LinkedIn CTV, Reddit Megathreads , Quora promoted answers, influencer integrations) to support brand awareness and acquisition goals
Manage relationships with media partners including programmatic DSPs, social platforms, and agency partners
Manage campaign trafficking, audience targeting, creative rotations, and pacing across display, social, and video channels
Analyze campaign performance and drive optimizations to improve CAC efficiency, CTR, MRR, and LTV metrics
Optimize audience strategy across prospecting, retargeting, and B2B targeting (LinkedIn, web developer/IT decision-maker audiences) utilizing both 3 rd party and 1 st party audience insights
Oversee creator and influencer video partnerships within paid media to drive engagement and acquisition
Own measurement strategy including floodlight/conversion tracking setup, incrementality testing, and brand lift studies
Partner with analytics to evolve and maintain Tableau and Salesforce dashboards to track revenue and new customer attribution, lead gen lifecycle, and campaign KPIs
Collaborate with BI, analytics, and finance teams to ensure media performance is accurately reflected in financial reporting
Lead budget planning, forecasting, and financial reconciliation across all paid media channels
Present performance insights and strategic recommendations to leadership and cross-functional stakeholders

Requirements

What you’ll need

5+ years of experience in paid media, with hands-on expertise in social (Meta, LinkedIn), programmatic display, and video/CTV buying
Proven track record of managing large-scale media budgets with a focus on performance and growth marketing
Experience with measurement tools and platforms including CM360, Tableau, Salesforce, and DSPs (e.g., DV360, The Trade Desk)
Strong analytical skills with the ability to translate complex data into actionable insights and clear executive narratives
Experience managing influencer/creator partnerships within a paid media context
Excellent project management skills and comfort working in a fast-moving, cross-functional environment
Experience in B2B and/or eCommerce marketing; web hosting, SaaS, or tech industry experience is a plus

Benefits

Comp & perks

Excellent Health Insurance options to fit you
HSA, Medical, Dental, Vision
Matching 401K
Life/ AD&D /STD/LTD
Tuition Reimbursement
Pet Insurance
Generous vacation policy

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

paid mediasocial media buyingprogrammatic displayvideo buyingcampaign optimizationaudience targetingmeasurement strategybudget planningfinancial reconciliationinfluencer partnerships

Soft Skills

analytical skillsproject managementcommunicationcollaborationstrategic thinkingleadershiprelationship managementadaptabilityproblem-solvingcreativity