Marketing Data Analyst – CRM, Personalization

Newfold Digital

Marketing Data Analyst supporting CRM, email marketing, and personalized marketing initiatives at Bluehost. Analyzing campaign performance and building actionable dashboards while collaborating across teams.

Posted 6/5/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $90,000 - $120,000 per yearWebsite

Tech Stack

Tools & technologies

CloudOracleSQLTableau

About the role

Key responsibilities & impact

Analyze CRM and email marketing campaign performance to generate actionable insights
Build and maintain Tableau dashboards for customer lifecycle, segmentation, and marketing KPIs
Use SQL (Oracle database) to extract, join, and analyze data from multiple marketing and CRM sources
Support customer segmentation and targeting strategies
Partner with the Customer Lifecycle Management team to evaluate email campaign effectiveness
Collaborate with Call Center Operations to support tracking and attribution of marketing-driven leads
Assist with analytics and reporting related to CDP-enabled strategies
Support reporting and data validation needs related to CRM consolidation and Salesforce Data Cloud migration
Communicate insights clearly to marketing and business stakeholders

Requirements

What you’ll need

Bachelor’s degree in Marketing, Analytics, Business, Statistics, or a related field
5+ years of experience in marketing analytics, CRM analytics, or a related analytical role
Strong SQL skills
Proven experience building dashboards and reports using Tableau or similar BI tools
Experience analyzing CRM and email marketing data
Strong analytical, problem-solving, and communication skills

Benefits

Comp & perks

Health Insurance options
HSA
Medical
Dental
Vision
Matching 401K
Life/AD&D/STD/LTD
Tuition Reimbursement
Pet Insurance
Generous vacation policy

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

SQLTableaudata analysisCRM analyticsemail marketing analyticsdashboard buildingreportingdata validationcustomer segmentationattribution tracking

Soft Skills

analytical skillsproblem-solvingcommunication skills