Manager, Paid Search

Newfold Digital

Paid Search Manager at Bluehost overseeing global search campaigns on Google and Microsoft. Analyzing data to optimize for ROI and collaborating with teams for effective strategies.

Posted 5/31/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Manage and optimize global paid search campaigns across Google Ads and Microsoft Ads.
Develop and execute strategies leveraging SEM and Performance Max (PMax) to maximize ROI.
Analyze campaign data and generate insights to improve efficiency using levers including budgeting, audience targeting, bidding strategies, and creative effectiveness.
Drive the testing of advanced Google Ads capabilities, including PMax, AI Max and smart bidding.
Test and iterate on ad creatives, copy, keyword mix and landing pages to enhance conversion rates.
Stay updated on global paid search trends, platform updates, and industry best practices to inform campaign strategy.
Collaborate with cross-functional teams, including analytics, creative, and regional marketing teams, to ensure alignment with business objectives.
Manage budgets efficiently, ensuring campaigns are meeting KPIs while maximizing return on ad spend.
Report on campaign performance, providing clear insights and recommendations for optimization.

Requirements

What you’ll need

3-5 years of hands-on experience managing paid search campaigns, preferably in an global setting.
Strong expertise in Google Ads and Microsoft Advertising.
Proven experience with Google Performance Max (PMax) is a must.
Ability to work independently, proactively solve problems, and drive results.
Strong analytical skills with experience using Tableau/Adobe Analytics, Google Ads reporting, and other performance measurement tools.
Familiarity with bid strategies, audience segmentation, and keyword research in a multi-market environment.
Experience with automation tools is a plus.
Strong communication skills to present findings and collaborate with global teams.

Benefits

Comp & perks

Excellent pension scheme
Generous vacation days
Lunch in the office
Education sponsorship

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

paid search campaignsGoogle AdsMicrosoft AdvertisingGoogle Performance Maxbudgetingaudience targetingbidding strategiesad creativeskeyword researchautomation tools

Soft Skills

problem solvingdriving resultsanalytical skillscommunication skillscollaboration