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Newfold Digital

Senior Director, Product Marketing

Newfold Digital

Sr. Director of Product Marketing at Bluehost defining go-to-market vision and execution.

Posted 4/30/2026full-timeRemote • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact
  • Define the market narrative and category position
  • Establish and evolve a clear, differentiated narrative
  • Own GTM strategy across core offerings and new innovations
  • Build and scale a high-impact Product Marketing function
  • Elevate sales and partner effectiveness
  • Lead the strategy and execution for major product launches
  • Develop a robust, continuously evolving view of the competitive landscape
  • Bring deep customer, partner, and market insights into the organization
  • Collaborate with Demand Generation, Brand, and Lifecycle Marketing teams

Requirements

What you’ll need
  • 15 + years of product marketing experience
  • Proven track record of owning GTM strategy for complex, multi-product platforms
  • Experience building and scaling product marketing teams
  • Deep understanding of SMB, Developer and Agency segments
  • Strong executive presence
  • Exceptional storytelling and positioning expertise
  • Ability to operate seamlessly between strategic leadership and hands-on execution
  • Experience in highly competitive, rapidly evolving markets

Benefits

Comp & perks
  • Health Insurance options to fit you
  • HSA
  • Medical
  • Dental
  • Vision
  • Matching 401K
  • Life/AD&D/STD/LTD
  • Tuition Reimbursement
  • Pet Insurance
  • Generous vacation policy

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
GTM strategyproduct marketingcompetitive analysisproduct launchesmarket insightsdemand generationbrand marketinglifecycle marketing
Soft Skills
executive presencestorytellingpositioning expertisestrategic leadershiphands-on execution